At last! The answer to ‘What will I wear in childbirth?’

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 16, 2011 -- The Bamboo Birthing Shirt from The Birthing Shirt Company :

Designed by mother of two, and qualified Architect, Lindsey Benson, the Bamboo Birthing Shirt has been created specifically to meet all a woman's childbirth needs but with the added benefit of being able to be used during pregnancy, and postnatally too.

“During my first pregnancy I kept wondering what clothes would be suitable to wear whilst giving birth”, Lindsey says. “I wanted a maternity nightshirt that would be practical and comfortable during labour, but could also be used after baby’s birth for nursing and skin-to-skin”.

Shortlisted for the 2011 Loved by Parents Award for 'best product for breastfeeding' the shirts are made of eco-friendly, cashmere-soft and thermally regulating bamboo jersey, that keeps you cool and fresher for longer.

Benefits of the Bamboo Birthing Shirt:

• The loose fitting allowing ease of movement and optimum comfort in all birthing positions
• Extra room through the bust and side ruching around the tummy, for your changing shape and a 40 week bump

• A design free from side ties make it a super comfortable nightshirt
• Short sleeves for cooling but upper arm coverage for comfort
• Contains spandex to stretch and keep the shape beautifully
• Side slits making it easy to pull up at the point of the baby's arrival
• Knee length to retain your modesty and discretion
• An extended pop down front creating a large opening for immediate skin-to-skin contact as soon as baby is born, the first feed and kangaroo care.
• Simply styled to make you feel relaxed and confident (like your favourite t-shirt)

• Suitability for either a home, a birth centre or a hospital birth
• A ‘birth friendly’, durable and machine washable dark coloured fabric

The Bamboo Birthing Shirt can be bought online from www.TheBirthingShirtCompany.com

- Available in 4 sizes; Small (6-8), Medium (UK 10-12), Large (UK 14-16) and Extra Large (UK 18-20)

- In two gorgeous colours: Midnight Blue or Berry Red

- Priced at one for £35.99 GBP.

“We’re very proud of our birthing shirt, so we are extremely pleased with the really positive feedback, which confirms what we truly believe, that the Bamboo Birthing Shirt effortlessly fulfils its purpose and is a fabulously versatile product” said Lindsey Benson, founder of The Birthing Shirt Company . “And obviously delighted that we can help women have a better birth.”

‘The bamboo birthing shirt is for mums-to-be who don’t want to compromise on comfort or practicality when choosing clothes to give birth in’ says Lindsey ‘this birthing shirt isn’t for people who want to make do on the day, this is for expectant mums who expect great quality, performance, a little bit of luxury from the products that they buy, and who won’t settle for second best’.

Amazing achievements and excellent feedback since launching the company in May 2011:

• The Bamboo Birthing Shirt was quickly snapped up influential retailer NCT Shop to sell in their online shop.
• The Birthing Shirt Company was thrilled that their Bamboo Birthing Shirt was shortlisted for a ‘Loved by Parents Award 2011’ in the ‘best product for breastfeeding’ category. It was up against some already well established and respected products in the baby industry and just to be shortlisted was a great achievement.
• The feedback from customers, midwives and guest reviewers has been glowing.

“...use it during labour and you'll see what a great design it is..."
Sharon Donnelly from blog ‘I ♥ Motherhood’ and new mum.

“...the fabric is lovely and especially like the way it covers your “modesty” so even the most self conscious person would feel ok...”
Customer Laura Ridley, new mum

“...the stretchy material was great for keeping me covered during cold night time feeds, but also let me "breathe" during warmer evenings too!”
Lorraine Berry, Registered Midwife and Natal Hypnotherapist.

“I absolutely love this shirt! It’s a brilliant idea and makes skin-to-skin and breastfeeding easy…Star rating 5 out of 5”
Hayley Glenister from blog ‘Simply Hayley’ and new mum.

"..This will be one of the best purchases you'll have ever made whilst expecting...Mummies rating - 10/10.."
Laura Nelson, from website 'The Breastest News’

***ENDS*** 

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