ATLANTA’S LADY RERUN WINS SAFEAUTO’S DOTHEJINGLE.COM CONTEST

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 1, 2010 -- SafeAuto Insurance is proud to announce Atlanta-based Portia Allen, also known as Lady Rerun, as the winner of the 2010 Do The Jingle Contest. Coming very close behind in second place was the Pinnell Dance Centre, from Columbus, Ohio.

A team from SafeAuto conducted a tour searching for creative talent and the chance to star in the next SafeAuto commercial campaign this past fall. The tour revealed a lot of excitement with many competitive submissions in Atlanta, Dallas, Columbus and Chicago.

“After last year’s success with the contest,” commented Elie Deshe, Vice President of Emerging Media, “We were ready to hit the ground running. Both Lady Rerun and the Pinnell dancers demonstrated that they had passionate and dedicated fan bases, willing to vote every hour to ensure their favorite entry was the winner.”

Participants continued to submit entries throughout the three months the contest ran with several well-known groups remaining in the top twenty range the entire time. Some of the top qualifying competitors included contestants from several different states:
•Columbus: The Pinnell Dance Centre
•Atlanta: The Jango Monkey Band and the Stokeswood Band
•Chicago: A local church band, the Trudel Sisters group, a Zion Church drumline
•New York: The Board of Directors Band
•Dallas: The Killdares Band and the Briefcase Blues Band

Participants taking part in the contest were encouraged to re-create the best version of SafeAuto’s 1-800-SAFEAUTO Jingle, video tape their performance, and then upload the video submissions to DoTheJingle.com. The winner was then based on a voting system from fans voting for their favorite jingle.

The new www.DoTheJingle.com website launched this year on Thursday, November 26, 2009, marking this as the contest’s second consecutive year. Portia Allen will be awarded $5,000 and an advertising contract in order to star in a SafeAuto commercial. “Of all the incredible talent, the voters chose me!” Portia Allen commented on her win, “With my deepest sincerity, thank you so much to all of you who voted for me and have continually supported me. I am truly blessed!”

Last year’s contest brought many entries with the Potter’s House Choir from Columbus, Ohio, coming out on top. They recorded their winning commercial in late August 2009. The commercial featured the Potter’s House Choir and SafeAuto’s very own Rocket Scientist spokesperson.

About SafeAuto
SafeAuto Insurance Company is a Property and Casualty Insurance Company based in Columbus, OH. Today, the company provides the state required minimum insurance coverage to automobile drivers in 14 states including Ohio, Indiana, Kentucky, Georgia, Pennsylvania, South Carolina, Tennessee, Louisiana, Mississippi, Illinois, Missouri, Arizona, Oklahoma and Texas. SafeAuto is a direct-to-consumer automobile insurance company offering auto insurance over the phone via its 1-800-SafeAuto toll free phone number. For more information visit www.SafeAuto.com.

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