ATTIC AND BEHIND THE HUSTLE PRESENT THE “BUILDING AN INDUSTRY” CAREER PANEL, ON SATURDAY, OCTOBER 8, 2011 WITH CROOKS AND CASTLES, DIAMOND SUPPLY CO. AND BLACK SCALE

FOR IMMEDIATE RELEASE
Buena Park, California, United States of America (Free-Press-Release.com) October 3, 2011 -- BUENA PARK, CA (Monday, October 3, 2011)- ATTIC, an urban lifestyle boutique, and BEHIND THE HUSTLE, a career development project designed and created by Creative Contraband, present “BUILDING AN INDUSTRY,” a resume workshop and career panel with opportunities for internships will feature Streetwear brands that have continued to reflect great influence on today’s clothing and street wear industry: CROOKS AND CASTLES (http://crooksncastles.com/), DIAMOND SUPPLY CO. (http://diamondsupplyco.com/) and BLACK SCALE (http://black-scale.com/).

The event will be held at ATTIC BUENA PARK on Saturday, October 8, 2011. Doors open at 3:30pm, with resume workshops beginning at 4pm. Time slots reserved for individual resume critiques and internship opportunities will be given to those who have RSVPed on a first come, first serve basis. The career panel will begin at 5pm followed by a meet and greet with the panelists.

“The concept of BEHIND THE HUSTLE is to show cool people with cool jobs. There are so many young adults that are having trouble finding a career because they want to follow their passion and not go the traditional job route without disappointing their parents,” remarks Don Kang, Content Manager for BEHIND THE HUSTLE. “We want to help give them a way to be successful while doing what they love by showing them others who have accomplished this and providing the right tools to succeed.”

“The irony about Streetwear is that it seems like things are done at a grassroots level, but it’s a lifestyle and a business. Streetwear is not going to survive if these kids stay unpolished. When they are well-oiled and on point like Crooks and Castles, that's the only way that things are going to move,” adds Nicholas You, Marketing Manager of ATTIC, who suggested adding resume workshops for the very first time. “With this, we’re providing the means for these kids to give them insight, helping them make something out of nothing.”

There will also be giveaways throughout the event provided by SKUNK JUICE, PROOF, and merchandise from CROOKS AND CASTLES, DIAMOND SUPPLY CO. and BLACK SCALE. Plus, THE LIME TRUCK, winner of The Food Network’s “The Great Food Truck Race” Season 2, will vend food to the guests and public, while DJ WREX from ACRYLICK djs the event.

ATTIC BUENA PARK is located at 8010 Beach Blvd. Buena Park, CA. The direct line for ATTIC BUENA PARK is (714)220-3116. The event, free admission and open to all ages, is currently full for both the RSVP list and waitlist. Due to the maximum capacity, the event will be u-streamed live at 5pm and can be viewed at http://www.ustream.tv/channel/behind-the-hustle .

About ATTIC

Since its inception in 2006, ATTIC, an urban clothing retailer known for its selection of fashion forward products, has gained the attention of fans, artists, celebrities, musicians, and athletes as a multi-faceted retailer. Known primarily for its unique interior and store concept, ATTIC has housed numerous music videos, fashion shoots, and product release showcases and offers servicers such as wardrobe coordination, event planning, and branding services. By bridging different realms and industries together through underground fashion, international corporate sponsors, world-wide publications, and partnerships with industry leaders, ATTIC has created a unique, lifestyle community, staying “One Level Above”. For further information, visit http://www.attic2zoo.com/.

About BEHIND THE HUSTLE

BEHIND THE HUSTLE, a career development project conceived in early 2011 by Creative Contraband, is designed to help talented and motivated young adults between the ages of 18-25 find work in unique industries. These young adults are looking for their dream job, but do not know how to break in to different industries. BEHIND THE HUSTLE gives them a way to explore these non–traditional professions and connect them with the right people by bringing influencers and executives in these fields directly to the youthful talent beginning their careers in order to teach, inspire, and hire. For further information, visit http://behindthehustle.com/.


If interested in media credentials, please RSVP to Jenny Valles at pr@attic2zoo by Wednesday, October 5, 2011

attic     Attic2zoo     Behind the Hustle     Black Scale     Crooks and Castles     Diamond Supply Co.     streetwear     urban