Aura B Goes Organic!

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 30, 2011 -- aura b brings together a combination of eco-friendly and socially conscious fashion, beauty and lifestyle.
Being organic friendly does not necessarily mean you have to wear a cabbage for a shirt. Organic living has taken the world by storm; it has become a way of life for thousands of people across the world and is still rapidly moving across the globe.

Organic Living is not only making sure your products are healthy but also avoiding exposure from toxic substances i.e. additives and preservatives added to your food, use of artificial and synthetic processes on clothes, outdoor pollution such as smoke ,fumes from factories, and everyday products used by you that are highly contaminated chemicals.

Organic products feel good, look good, and it’s good for the environment too.Organic cotton for instance allows the skin to "breathe" and the fibres absorb impurities and residues. The purity and softness of organic clothing act as a cure to people with allergies and problematic skin disorders. A majority of organic products are bio-degradable and are from sustainable, renewable sources. Apart from that organic clothes and food come from trusted and reliable sources ensuring the highest standard.

“Our aim is to provideeco-friendly and socially conscious fashion and lifestyle at aura b There is a steady rise of “green” consumers in the market yet a much smaller amount of firms being able to market themselves and cater to these requests,” said Dina Abdulhadi, founder of aura-b.com . She further explained, “What we are trying to do is cater to their needs and bring them together.”

A number of designers at aura b are making an effort towards creating organic items, some of which are KOLAM Collection, Babatude and Peau Ethique. “Together with our designers we too encourage a complete organic lifestyle and consider it a part of our Corporate Social Responsibility towards the environment”, said Dina.

A special separate organic section will soon be available at aura b that will allow you to make a positive contribution to the environment – and still look trendy. It might take some effort to find real organic clothes, but it's worth the effort. The planet thanks you.

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