Aussie kids suffer for Summer

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 7, 2011 -- A leading sun protection swimwear company is urging parents not to make their children suffer for summer.

Sun Emporium Managing Director, Sally Michael says most parents grew up with the slip slop slap campaign but that didn’t change behaviours enough.

“Queensland adults still get burnt regularly and research from 2006-2007shows that 15% of the population were sunburnt on at least one weekend of the year,” she said.

“What does that mean for their children?

“The incidence rates of melanoma in Queensland have been increasing for the last 13 years. On average, every year, around 85 more people are diagnosed with melanoma than the previous year.”

Summer time in Australia should mean endless days of childhood fun around the beach, pool or outdoors but not at the risk of getting a completely preventable form of skin cancer.

“Queensland has the highest rates of new cases of melanoma, basal cell carcinoma and squamous cell carcinoma in Australia and the world” Sally said.

“Beach essentials for children today must include swimwear that is sun safe making painful sun burn a thing of the past.

Sun Emporium sun protection swimwear fabric offers a UPF 50+ level of protection issued by the Australian Radiation Protection and Nuclear Safety Agency.

“Sun burn should no longer be socially acceptable, and should be something that we can remove in this generation.

The Sun Emporium swimwear range is available online early October, 2011 at www.OzSwimwear.com

About OzSwimwear

OzSwimwear is an online company that offers a great selection of Sun Emporium sun safe swimwear. This quality swimwear range combines excellent UV sun protection to delicate young skin with loads of style and playfulness while offering parents peace of mind.

For further Media Information, images and prices please contact:
admin@ozswimwear.com
www.ozswimwear.com

All statistics quoted from Sun Safety in Queensland, Population Epidemiology Section and Health Promotion Branch, Division of the Chief Health Officer, Queensland Health.

Designer Kids Swimwear     Kids Swimsuit     Sun Protection Swimwear