Auto App Mart launches as the largest online marketplace for automotive applications.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 9, 2010 -- Baltimore, MD September 9, 2010 - Mp3Car is betting on your next car coming equipped with an in-dash computer. The success of Ford with the Sync, Genivi’s selection of MeeGo as a reference platform and Google’s entrance into telematics are clear indicators; in-vehicle infotainment is the new frontier in mobile computing.

• Drivers expect a smartphone-like application experience in the vehicle, demanding access to a variety of helpful apps at little to no cost.

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Auto App Mart launches as the largest online marketplace for automotive applications.

Welcome visit Our WebSite:

http://autoappmart.com

• Crowdsourcing application development has proved successful in the smartphone market and is expected to deliver again.
• Auto App Mart from mp3Car offers OEMs, platform providers and others an opportunity to connect to the largest community in the world of automotive application developers.

The challenge, however, will be to balance customer demands for functionality and a personalized experience with significant safety and security concerns. Due to the smartphone app store, access to a variety of applications that are free or close to free is now the norm. OEMs and key in-vehicle infotainment stakeholders are cognizant of the need for new business models and partners to deliver an engaging experience for the driver. OEMs are under pressure to deliver in-dash systems that drivers will prefer to use, rather than doc their iPad or smartphone.

From Car Computing Hobbyists to Auto App Innovators
Auto App Mart aims to help drivers become more productive and better entertained on the road. Now that OEMs have successfully integrated platforms for innovation in the car, Auto App Mart seeks to support the crowd of Auto App innovators. Mp3Car.com’s community, the largest Auto App development crowd in the world, has mobilized around Auto App Mart.

Heather Sarkissian, CEO of mp3Car explains the transition, “For almost ten years, our community members have been dedicated to developing automotive applications for the global community of car computer hobbyists. We are all excited to see in-dash car computers moving into the main stream and ready to play a key role in advancing telematics innovation.”

In response to the need for new business models Sarkissian continues, “ Crowdsourcing has proved to be the winning strategy for smartphone adoption. Auto App Mart is founded upon crowdsourcing Auto Apps that safely allow the driver to be more productive and better entertained while on the road.”

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About Auto App Mart

Auto App Mart is the online marketplace for automotive applications. Created by mp3Car, with the support of the largest automotive application developer community in the world, Auto App Mart helps drivers to be more productive and better entertained while on the road.

About mp3Car.com
mp3car.com is home to the largest car computing community online, hosting well over 100,000 members worldwide. Today it is the largest automotive application development community, and its members have been developing auto apps for over ten years. The community advances telematics innovation by allowing for collaboration on major technical challenges and product development.

More information can be found online at http://autoappmart.com

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