‘Auto Impex consults Francorp for advice on its Pan-India expansion’

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 22, 2010 --

Chennai based Auto Impex (part of Mahavir Group) has been one of the biggest distributor in car accessories space with mutli brand portfolio ranging from car entertainment, car interiors to car exteriors. Operating from its HQ in Chennai’s biggest car accessories market, the company has vision of creating unique retail formats across the state offering unprecedented experience to its wide customer base. The group has resolved to graduate from unorganised trade to the modernised version of channel sales – franchising. Taking few more steps further, the group has hired Francorp to advice on its retail, branding and franchising strategy. Francorp is a part of Franchise India Group, which is Asia’s largest integrated Franchise and Retail Solutions Company that specializes in providing innovative solutions to its global clientele.

According to Ajit Kumar, owner of Auto Impex, “Usually a car owner focuses his or her attention on the outside of the automobile. However, the same amount of attention should be paid to the inside of the vehicle for the most attractive appearance as Interior auto accessories demonstrate your personal style. Exterior car accessories can add comfort, convenience, protection and improvement in appearance and longevity at affordable prices. A vast selection of exterior car accessories and other customized parts will have your vehicle looking at its finest, as you prepare for simple driving, sporting, cruising or a romantic country drive. We being the first movers here, have always enjoyed and still do to a large extent, a great name in the local market of Chennai. We have a very rich brand portfolio to offer to our franchisees including well known brands like JVC, Philips, RD and others. We are already supplying to more than 250 dealers throughout the state and thus logistics is well in place to facilitate smooth retail operations for our franchisees. “

Commenting upon this association, Mr. Gaurav Marya, Managing Director, Francorp, said, “I’m excited to work with Auto Impex for their new retail brand’s expansion program. According to the latest estimates, car accessory industry is valued at approx 1200 crores. Since it plays inevitable part in car, there is immense growth is such market. Our client has aggressive plans of expanding its operations through an entirely new brand identity in which Francorp has a role to play. Francorp is working with Auto Impex to suggest a good strategy for franchising the retail brand in Tamil Nadu. We are looking forward to help them with their franchisee model & roll-out plan for Tamil Nadu region and also provide marketing support, legal documentation & help with recruitment of franchisee.”

About Francorp
Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The cl