Automotive Direct Mail Soars on New "Million Dollar Roll Key Mailer"

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 19, 2010 -- Ford Dealership in El Cajon, California attracted over 500 new prospects in four days using direct mail. The direct mail campaign offered local residents a chance to win a free car and a chance to win a million dollars as well as deep discounts on new and used cars on the lot.

Cubic Marketing, the company used to produce the direct mail campaign, stated that "we have to offer consumers a valid reason to visit dealerships so we can show them new models and savings". The chance to win a new car is not new to automotive marketing, but combining this with a chance to win a million dollars is definitely new to automotive direct mail marketing. In these difficult times in the automotive industry consumers need a strong call to action.

This is a win win situation for car dealers and consumers. The dealerships see much needed opportunities and the consumers have a chance to win a new car. The giveaways are insured so if the consumer wins the insurance company pays out.

In these rocky economic times, automotive dealerships need to be creative in new ways of introducing potential customers to their stores.

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