Baidu signed Unilever layout domestic On-line Marketing

Baidu signed a strategic agreement of cooperation yesterday with Unilever who is a multinational consumer goods manufacturer.

FOR IMMEDIATE RELEASE
Carson city, Nevada, United States of America (Free-Press-Release.com) March 9, 2011 --Baidu signed a strategic agreement of cooperation yesterday with Unilever who is a multinational consumer goods manufacturer.

Unilever will focus on Baidu marketing platform to launch a series of promotional activities, and the depth cooperation plan will be started in 2011.


Baidu and Unilever executives have expressed the view on the cooperation of the agreement. Baidu senior vice president, Shen Haoyu, said the fast moving consumer goods industry is one of the field of fastest growing, search marketing value reflects most obvious in On-line Marketing, Baidu hopes the cooperation with Unilever can deep in understanding of users’ habits and needs.

Chairman of Unilever Greater China, Alan Jope said, Baidu as the world's largest Chinese search engine has inherent advantages of Internet users coverage, which can help Unilever lock consumers and find the value of customers, shorten the distance with the consumers or marketing path, also he hopes to increase sales by that.

Some industries believe that this cooperation of two sides, sign the Unilever marking focus turn to the further tendency of the Internet, also Baidu marketing layout of fast moving consumer goods industry (FMCG) for further acceleration.

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