Battle to stop spread of H1N1 receives a digital booster shot

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 17, 2009 -- November XX, 2009 - (Toronto, ON) – BlueRush, a leader in digital marketing, and physicians from McGill University Health Centre (MUHC) today unveiled www.h1n1.btvhealth.com, a new website that uses the latest in online communication technology to help the public understand and better fight the spread of H1N1. The highlight of the new site is a series of streaming videos and audio podcasts featuring physicians from MUHC discussing the latest information on H1N1, from how it is spread to tips on prevention.

The challenge for the doctors and BlueRush was to cut through all of the noise about H1N1 and present the information in an easy to understand form.

In addition to the videos, the site offers a series of podcasts that explore the latest developments in the H1N1 battle. The first one discusses the H1N1 vaccination.

While the physicians from MUHC provided the healthcare expertise, the job of packaging and delivering that message fell to,BlueRush a leading web communication and marketing company.

“We applied the same principals to this project as we do with all of our client sites. Use the latest and best tools available, including our own proprietary technologies, to build effective web based communication vehicles,” said Larry Lubin, President and CEO of BlueRush.

Some of the highlights of the videos:

• How is H1N1 spread?
• When to see a doctor?
• Reducing your risk at work
• Reducing your risk at home
• Reducing your risk at school

The web site and videos can be viewed in its entirety at this link: www.h1n1.btvhealth.com. BlueRush is making this content available to other distribution networks including company websites and media outlets.

The McGill University Health Centre (MUHC) is a comprehensive academic health institution with an international reputation for excellence in clinical programs, research and teaching. The goal of the MUHC is to provide patient care based on the most advanced knowledge in the health care field, and to contribute to the development of new knowledge. www.muhc.ca

BlueRush Media Group Corp., (“BlueRush”) is a digital marketing company which combines leading edge technology with award winning creative television production. BlueRush creates innovative rich media solutions for distribution across all new emerging media: Internet, Web TV, iPods, Mobile Phones, Digital Signs and In-store Kiosks. BlueRush Media Group is a publicly listed company on the TSX Venture Exchange (“BTV”).

If you would like more information or have an interest in setting up an interview with someone from the McGill University Health Centre or Blue Rush, please contact:

Tiana Tam
BlueRush
416-203-0618
tiana@bluerush.ca

H1N1 vaccine     h1n1 videos     h1n1 when to see a doctor     how long does h1n1 last