Before you Miss the Holiday Sales Get a Sales and Marketing Check Up

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 1, 2009 -- Companies are likely cutting back on Christmas bonuses or it’s likely the Christmas party will be moved from the luxutrious hotel to the no-frills hotel meaning no money to help you stay in the black. And plus, when you’ve just laidoff some great employees, you just aren’t in the mood to party.

According to Brent Houlden, National Retail Specialist at consulting firm Deloitte in Toronto, “We’re calling it a fragile Christmas. It’s okay, but it could easily get broken.” Early indications are suggesting consumers planning to spend cautiously this season. What does a business owner do? Sales and marketing implementor and advisor, Emmanuel Omikunle.says, “First, don’t panic. Second, take out the garbage. Third, you might just need a few suggestions and help executing.” Below are some suggestions and if you’re interested, Emmanuel is offering a sales & marketing and business Q&A discussion in Toronto, where anyone can pick up some ideas to help them thrive this upcoming holiday, or come out and network and share ideas to help others. Space will be limited so signup by contacting Emmanuel or use contact info below to request further detail.

Seek Publicity: Send out press releases.

Use Guerrilla Marketing: Guerrilla Marketing is inexpensive marketing tactics. If done very well could be a big payoff. But think about your brand image, message, and target. “If you are selling sexy lingerie don’t have a man in his eighties modeling panties, “ says Emmanuel “You’ll get attention but would it help you sell to young women?”

Encourage Word of Mouth Marketing: You want customers to do it naturally.

Use other Inexpensive Marketing: Going door-to-door, online marketing, and so on.

Developing Great Leads and Prospects: Business owners should consider taking an active role in their local community and in their industry, which can increase leads. Every time you meet someone new, it's a chance for you to represent your company, yourself and make a connection that might pay off down the road. “A lot of my business and personal growth has been due to my ability to interact with others without coming across like a salesman. A win-win mentality is critical in the interaction because if you’d dominated the entire interaction you’re likely not going to make friends, “ says Mr. Omikunle

Follow-Up and Relationship: You have to make time to contact prospective customers via face-to-face, email/mail. Spending too much time chasing unqualified leads is counterproductive. “And remember never judge a book by its cover or lack of cover because sometimes people wear disguises. I once met someone who appeared she had very little insight about business but with time I began to see her true color and how business savvy she was. I would like to say Martha Stewart but it wasn’t, “ says Emmanuel

About Emmanuel

Emmanuel is passionate about approaching sales, marketing management and business from the perspective of delivering results not just giving advice.

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