BIGFlix Movie Rentals bags Best Mobile Application-Gold at Indian Digital Media Awards

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 15, 2010 -- BIGFlix Movie Rentals, India’s largest online and offline movie rentals service (a Reliance BIG Entertainment Company) bagged the Gold award for Best Mobile Application in the Mobile / Viral category at the IDMA (Indian Digital Media awards organized by exchange4media.com at Taj Lands End, Bandra on Thursday.

IDMA received more than 400 entries to compete for the digital awards this year for 23 awards across 6 main categories and 19 sub categories. The jury comprised 15 veterans from the digital media industry and was chaired by media veteran Mahendra Swarup, Chief Mentor, Smile Interactive Technologies Group. The event saw a fresh and vibrant lot proudly walk away with their respective awards. Also, with new entrants, the digital industry is ought to witness a whole new dimension to creativity and fierce competition in the years to come. While BIGFlix Movie Rentals won the Gold Award for its Mobile Application, Mindshare won the Silver for Quaker in the same category.

Commenting on this momentous occasion, Mr. Pankaj Chandra, Chief Lead- Online Movie Rentals, BIGFlix.com, said, “With this award we have surely set a benchmark with regards to technology innovation in the movie rentals industry and the digital industry as well. Also, BIGFlix Mobile application can be deployed by various telephone operators for their customers to enhance convenience factor, which we explore in the market soon. Our mission has always been and will always be to provide entertainment anywhere anytime at utmost convenience to the common man at large, and, with this, we will continue to introduce innovative applications to create user rich experience on the go.”

BIGFlix Mobile Application http://mobile.bigflix.com allows the user to experience an end to end process of renting movies at home right from registering with the service, choosing membership plans, browsing the entire 21,000 titles collection the way they want, locate nearest store, to cash pick up request, upgrading/ renewing / changing membership plans and credit card payment facility.

About BIGFlix Movie Rentals

BIGFlix.com, a part of Reliance BIG Entertainment, is India’s largest online and offline movie rental service, offering access to more than 21,000 titles. BIGFlix offers the biggest range of premium quality home video content spanning across 13 Indian as well as International languages. BIGFlix.com currently has a vast membership base of around 80000 customers in the country. The service offers the biggest, widest library of films and other alternate content at value for money price options to view unlimited movies via retail stores, online home delivery service and call centre.

BIGFlix.com aims to reach out to Indians of all age groups, as the entertainment hub to provide world class digital content which include Bollywood, Hollywood, World movies, TV serials and other short form content. With innovative cutting edge technology namely, Mobile and WAP applications and other user friendly features, BIGFlix.com is constantly keeping pace with dynamic consumer’s tastes and preferences.

BIGFlix currently has 70 stores in 10 cities namely, Mumbai, Delhi, Pune, Chandigarh, Hyderabad, Ahmedabad, Bangalore, Chennai, Kolkata and Indore.

For further information, please contact:
Pallavi Deshmukh
Corporate Communications and Public Relations
BIGFlix.com
Cell: 93215 56801 / 98202 96628
E-mail: pallavi.deshmukh@bigflix.com

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