Bikemagic Unveils New Look

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 8, 2009 -- With a fresh new logo and redesigned, clearer layout, the site also boasts technical improvements and added features to enhance the user experience.

Bikemagic’s popular review system has been completely overhauled, with user reviews now running alongside editorial reviews for a complete overview of products’ strengths and weaknesses. The new review system is more accessible and easier to use, a theme carried on through the heavily-reworked site navigation and search capabilities. There’s also a new blog area where Bikemagic staff and guests can record their own news, daily thoughts and industry gossip.

“We’ve had a few redesigns in the ten years since Bikemagic started, but this one’s a lot more than skin-deep, “ says Mike Davis, editor of Bikemagic. “The all-new content management system that underpins the site will considerably enhance our ability to keep readers up-to-date with the latest news from the world of mountain biking.”

The redesign was carried out in-house by site owner Magicalia, using proprietary platform technology. Magicalia’s technical team also designs websites for both ecommerce and publishing clients. The investment in the site reflects the revenue growth on Magicalia’s bike portfolio.

“Feedback from the bike industry has been very positive and many of our advertisers are enjoying record-breaking growth despite the economic downturn,” says Ed Marriage, publisher of Magicalia’s ‘active’ portfolio. “Online will be a key battleground for the bike market next year and we are already working with some key partners to deliver some groundbreaking online campaigns on our improved cycling sites.”

Magicalia is a digitally led cross-media publisher and platform provider, with an integrated portfolio of market leading consumer websites, magazines and online commerce properties. Focusing on the Parenting and Active markets, Magicalia has developed a world class online content, community and commerce platform to deliver value to consumers, brand marketers and retailers.

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