Bill Starkov Infomercials

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(Free-Press-Release.com) May 5, 2010 -- Bill Starkov Producer

Infomercials are designed to solicit a direct response which is specific and quantifiable and are, therefore, a form of direct response marketing (not to be confused with direct marketing). For this reason, infomercials generally feature between 2 and 4 internal commercials of 30 to 120 seconds in length which invite the consumer to call or take other direct action. Despite the overt request for direct action, many consumers respond to the messages in an infomercial with purchases at retail outlets. For many infomercials, the largest portion of positive response they aim for is retail sales. These retail sales make infomercials similar in impact to traditional commercials where advertisers do not solicit a direct response from viewers, but create the commercials with a goal to leave behind messages and brand that the advertisers hope will lead people to purchase their product or increase acceptance of the product.

Every visually perceptible place has potential for advertising. Especially urban areas with their structures but also landscapes in sight of through fares are more and more turning into media for advertisements. Signs, posters, billboards, flags have become decisive factors in the urban appearance and their numbers are still on the increase. “Outdoor advertising has become unavoidable. Traditional billboards and transit shelters have cleared the way for more pervasive methods such as wrapped vehicles, sides of buildings, electronic signs, kiosks, taxis, posters, sides of buses, and more. Digital technologies are used on buildings to sport ‘urban wall displays’. In urban areas commercial content is placed in our sight and into our consciousness every moment we are in public space. The German Newspaper ‘Zeit’ called it a new kind of ‘dictatorship that one cannot escape’.

Bill Starkov Producer :In 2001, Mr. Starkov sold his shares in CTA to concentrate on privately financing productions, something he has been involved with since 1997 through the creation and trading of production hedge funds. Along with his company, Ashland Capital, LLC he has built alliances in the former Soviet states such as Russia, Romania and Bulgaria for funding and distribution deals in the former Eastern Block countries. Mr. Starkov has financed numerous music videos, commercials and feature projects. He currently has several reality shows in development at various networks. He was a producer on the television series YANA K, as well as the film LOVE IN THE NICK OF TYME. He is also a producer on the reality series HUMAN TRAFFICKING along with 8th Wonder Entertainment.

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