Bing And Yahoo Merge, How Does This Effect Microsoft?

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 28, 2010 --

Although it has not been widely publicized, after a recent partnership agreement in 2009, Microsoft now owns both Bing and Yahoo. However, when it comes to search engines, both have features which users like and dislike. For some, prefer Yahoo, especially when performing research. While others, more focused on accurate and up to date information regarding current trends, prefer Bing. In addition, Bing, unlike Yahoo has far superior graphic capabilities. Therefore to understand where both Microsoft and search engines may go in the future, one must ask the question: "Bing And Yahoo Search Engines. Who Will Be The Bigger Play And Why?"

One must first understand statistics in order to understand search engine usage. This is because usage is measured in percentage of use rather than in numbers of individuals using the various search engines. For, there is no way one can identify the number of people using each search tool, however the number of searches within each system can be monitored to acquire such statistics. To this end, it is clear that Bing has already passed several other search engines in growth and is rapidly approaching Yahoo who at the moment still remains slightly ahead.

Today, statistics show that although shy of the percentage of Yahoo, Bing is rapidly gaining ground on the search engine front. Yahoo however is still holding its own. This is true because as of today, they remain ahead when it comes to percentage totals with seventeen point five percent of the market share compared to Bing who currently maintains ten point seven percent of worldwide usage, but if Bing is seeing four to eight percent growth each month, then for how long?

Although both are excellent tools in their own right, Bing clearly outshines Yahoo when it comes to efficiency. In large part because there are fewer users but also because the results are displayed in a more efficient and detailed manner. Often with a photo or photographs and several pieces of detailed information, thus saving the user a great deal of time. However, if one is working on a research project where both old and new information may be valuable, then Yahoo may be a good option in that regard.

Unlike Yahoo, Bing also has the capability to return information in an answer format when one types in a question. In addition, it has been developed with newer features and technologies, such as that of allowing individuals to provide feedback to Microsoft with regards to missing or wrong information. So, although both are both excellent in their own right, each one may be better for some tasks than the other.

However, both are still helpful in obtaining information. How helpful each one may be depends in large part on the user and their needs. This is true because, for tasks relating to research and development one may find the outdated information in Yahoo quite useful; Whereas if one is looking to obtain current specific detailed information, then Bing may be a better option. It is clear however, when it comes to Bing that it may be the one that leads the way into the search engine optimization process into the future.

While Bing is more efficient than Yahoo, it is only due in part to the newer technology and the fact that the database has more recently been loaded with data than Yahoo. Therefore, if one knows exactly what one is looking for, current and accurate results are displayed rapidly in Bing. Whereas with Yahoo, information returned may often be cached or outdated. However, if using a search engine for a research project then Yahoo may be quite useful in locating both current and background information.

In Yahoo, there are also so many back links returned it can be overwhelming not to mention time consuming. Also, in order to discover the actual location of requested information, one sometimes has to search through several back links. Back links are the links displayed at the end of the search process on the main page of Bing or Yahoo. Once the main page with a list of links is displayed, one generally clicks the best related link to move forward to the page or website of interest.

One must understand both statistics and ways in which each Bing and Yahoo are used in order to answer the question, "Yahoo And Bing Search Engines. Whose Going To Be The Bigger Player And Why?" However, once one understands same, then it is clearly easy to see that according to recent statistics Bing is moving into the twenty first century, right along with Yahoo and Microsoft. However, in just a few short years, Bing may very well pass Yahoo in overall usage thus proving even more beneficial to Microsoft than it has today.

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