Birnbach Communications Issues Top Media Trends for 2010

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 29, 2010 -- Birnbach Communications, Inc., an independent communications agency focusing on traditional, online and social media, today issued its top media trends for 2010. Taking an analyst’s approach to monitoring the media, the agency based its list of trends on conversations with reporters, bloggers and Twitter members.

Birnbach Communications compiles an annual list of media trends for its clients, who operate across a range of industries, including technology, storage, security, unified communications, financial software and services, healthcare, senior services, consumer, social networking, nonprofit and education sectors. The trends help the agency's clients work more effectively with the media, both at traditional and online outlets, including blogs and social networking sites.

The following are among Birnbach Communications’ media trends for 2010:

• Traditional journalism will continue to be important even as the resources allocated to practicing it diminish. There are fewer print newspapers, fewer reporters at those print papers, and less space in those papers -- and yet traditional journalism conducted by newspapers will continue to drive content across the web.

• Even as the economy continues to improve (never as fast as we'd like it to), more newspapers and magazines will cease publishing or transition to online-only in 2010. This year should not be as difficult on print media as was the case of 2009, but it will be the year when we hear a lot of people talk about the "new normal," which is to say publishers will be thrilled with advertising that increases by just a few percentage points.

• Online-only magazines will see tough times, too, because they will find out they're not entirely self-sustaining. Actually printing content on paper and then distributing it to subscribers costs a lot of money, which is why dozens of magazines and a few newspapers decided to cease their print editions, and focused on online-only editions. They've been able to reduce costs significantly but they also gave up a number of substantial revenue streams, too. We've seen some layoffs from online newsrooms, and we expect to see more in 2010 because it's not enough to save costs; newly online-only media also needs to figure out ways to boost their revenue, too.

About Birnbach Communications, Inc.

Boston-based Birnbach Communications, Inc., an independent communications agency, provides its clients with a portfolio of strategic business communication services, specializing in traditional and online media relations reaching national and trade outlets, social networking, executive visibility, corporate communications, and analyst relations. The agency enables its client base of emerging and mid-sized companies to reach customers, investors, venture capital firms and business partners; launch new products and services; establish new product categories; and drive market demand. . For more information, visit www.birnbachcom.com.

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