Bloom Energy and the Bloom Box Fuel Cell

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 4, 2010 --

The Bloom Box is a ground-breaking fuel cell start up company founded in 2002 that has generated a lot of venture capital and media buzz recently. The company has been testing and refining its stand alone fuel generating capabilities for the past few years at several large corporate headquarters, including eBay (EBAY), Google (GOOG), Wal-Mart (WMT), FedEx (FDX), and Staples (SPLS). Bloom Box’s chief scientist and company co-founder, KR Sridhar (see bio below), a 49-year-old scientist-turned entrepreneur, was profiled on the popular CBS TV show 60 Minutes this past weekend (2-21-10) to build excitement for an all-star, corporate news breaking event on Wednesday (February 24, 2010) at eBay (EBAY) headquarters in San Jose in Silicon Valley.

Bloom Energy develops a flexible solid-oxide fuel cell system that produces clean, reliable and affordable energy from a wide range of fuels. Bloom’s technology enables consumers to generate their own electricity for less than they pay their utility, and to reduce their carbon emissions by 50-100% per kW depending on the fuel. The fuel cells would use (but not burn) hydrocarbon fuel, and produce just half the carbon dioxide that today’s power plants do. One fuel cell should be enough to serve a home; homes could sell excess power back to the grid. Bloom Energy’s biggest hurdle is cost. It needs to get the price of its machines below $10,000 apiece. What goes into the fuel cell? Traditional fuel, natural gas, renewable fuel. Biomass gas, landfill gas, ethanol. Whatever you have. This fuel cell can take any of those fuels. And because of the unique chemistry, it can use that to produce electricity. If you have multiple fuels, you can try to get the cheapest fuel into your box, and get the cheapest form of electricity based on market value.

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