Brand Leadership and Bully Avoidance

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 15, 2009 -- Downsizing in teams, in budget – even noticing the downsizing in clients and customers can take its toll on any organization’s staff. What happens when employees begin focusing their energies in destructive ways? How does this affect the moral of the team - the bottom-line? What can be done to change the scenario for the better?

Two local professionals, Jessi LaCosta and Catherine Mattice, have joined to help coaches, HR professionals, business owners and supervisors facilitate change away from damaging behaviors. They will offer steps and tools for improved employee engagement, team productivity and positive internal and external brand awareness so professionals can move their teams and company forward.

LaCosta and Mattice offer this “Healthy Workplace Workshop” as an introduction to how dealing with workplace bullying and developing brand leadership can increase customer loyalty and retention, foster excellent product quality and services, improve teamwork and cross departmental interaction and improve sales and profits. In addition to learning tips, tools and processes to execute for a healthier, more effective work place, each participant will be able to take an individual work style assessment .

Visit www.bluerio.net/workshops.html to learn more and register. Continuing Education Credits are available.
Brand Leadership is a systemic approach to healthy, productive and sustainable growth for organizations. It is the methodology behind how an organization functions in comparison to the solutions and promises it makes with all its stakeholders: staff, customers, members, investors etc.

When an organization leads with its vision and executes it in a way that lives up to expectations – it extends its brand awareness – ultimately sustaining and growing market share. Still if a company’s vision is blind-sided by destructive employee behavior the contrary may happen – high employee turn-over, disengaged staff, inefficient systems, unhappy customers, sales decrease and the brand that carries the organization weakens.

A 2007 study conducted by Zogby International indicated between 54 and 71.5 million Americans are victimized by a bully at work. American businesses spend over $180 million annually in absenteeism and turnover, workers compensation claims due to stress, reduced work product, lower levels of job satisfaction, communication breakdown and even a bad reputation within the community.

Learn how to avoid this devastating situation. Attend this first-ever workshop with an overview on how to handle workplace bully issues and achieve lasting positive change through brand leadership. Continuing Education Credits are approved for the International Society for Performance Improvement as well as the International Coach Federation.

Assessments     branding     bully     Catherine Mattice     Jessi LaCosta     leadership     San Diego workshop