Brand Value Creates Shareholder Value for PEPBOYS

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 31, 2012 -- The LA Times reported that PEPBOYS Manny, Moe & Jack the brand's images of its Founders recognized for its excellent customer service, 700 retail locations and strong brand image, announced the sale of the PEPBOYS company for a significant premium of 24% over the close of the stock price as reported by the LA Times newspaper. PEPBOYS Executives say the total enterprise value of the deal is about $1 billion.

"This is an excellent example of financial markets rewarding management and shareholders for nurturing and investing in people, bricks and mortar and the brand itself", stated Ted Selame of BrandEquity International of Boston, MA. We believe that determining and monitoring the brand’s value guides management on a regular basis in their efforts to produce excellent Shareholder returns added Selame..

PEPBOYS AUTO is a great example where updating an iconic brand not only captured the imagination and trust of the consumer, but also the attention of some very smart money managers. Previously, BrandEquity International was asked by the Founders to evaluate the brand identity and update their image, versus creating a new brand that would be foreign to the consumer. Creating a lasting brand that consumers will embrace, trust, support and find enduring for years to come is the focus of BrandEquity. Since that initial assignment, the PEPBOYS brand was again updated.

“We strive to listen to the consumers first” stated Ted Selame, President and CEO of BrandEquity located in Newton, MA, just outside of Boston. “Pep Boys enjoys tremendous trust from the consumer and branding 700 very large locations externally and internally in a uniform and distinct manner enables the Pep Boys brand to be recognized with ease,” added Dan Happ of BrandEquity. Congratulations to PEPBOYS for their excellent and continued performance.

To have your brand evaluated for relevance and performance, contact BrandEquity International the branding experts for more than 40 years contact:
Daniel Happ
BrandEquity International
617.969.3150 Ext 260
www.brandequity.com

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