BRANDING WITH SCHWARZE ON AD4! RADIO

January 28,2013

This week on Ad4! Radio Show, we will have Greg Heyer from Schwarze Industries in Huntsville on to discuss re-branding and how it has positively affected his company.

HUNTSVILLE, AL, January 28, 2013 - Ad4! Group announced that Greg Heyer, Vice President of Sales, Marketing and Customer Service at Schwarze Industries in Huntsville, Alabama, will be the guest for the January 31, 2013 Ad4! Radio: Communication That Counts. Ad4! Radio can be heard on WTKI 1450 AM / 92.9 FM Huntsville, Alabama, and WEKI 1430 AM / 94.7 FM Decatur, Alabama. The show will air on Thursday mornings from 8:00 - 9:00 AM Central and can also be hear over the Internet at www.WTKIRadio.com. The show is hosted by Chris Gattis with regular appearances from Felica Sparks and other members of the Ad4! Group and focuses on communication and marketing strategies.

In 2012, Schwarze Industries, a member of the Alamo Group, announced a re-branding campaign on October 22, 2012. œThe revamped corporate logo and tag line represent an update of the former branding with a new commitment to customer service and product quality said Heyer. œSchwarze has been the leader in the sweeping business for over 30 years. This re-branding campaign is just an outward symbol of our commitment to our customers and Trusted Dealers.

The re-branding, initiated by Mr. Heyer, was completed by the Ad4! Group who also assisted Schwarze in renaming its product lineup. œThe product models are continually being updated and the new names reflect a recommitment to our customers and product quality said Mr. Heyer. œ

œWe're thrilled to have Greg on the Ad4! Radio this week to discuss the project, said Chris Gattis, show host. œThis was a big project with a short time-frame. It took extraordinary effort from the whole Ad4! team. It will be fun to discuss the thought process and rationale with Greg for the benefit of our smaller company listeners.

Ad4! is a strategy and communication services boutique. We work with a network of the best artists, videographers and programmers allowing us to use top shelf talent on your project. From blogs to billboards, Ad4! delivers relevant marketing communications essential in today's dynamic and competitive market. Our emphasis on research, analysis, and strategy will set you apart from your competition and allow better market-based decisions. From start-ups and family-owned shops to multi-national manufacturers and defense contractors, Ad4! helps define and implement a marketing strategy that effectively communicates your brand promise and grow your business. Ad4! Communication that counts!

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If you'd like more information about Ad4! please contact Felica Sparks at 256-426-2718 or felica@ad4group.com or visit www.ad4group.com.

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