BRENDAN COONEY JOINS SENTIENT DECISION SCIENCE AS SENIOR MARKET RESEARCH MANAGER

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 23, 2010 -- Portsmouth, N.H., April 23, 2010 – Market research veteran Brendan Cooney has joined Sentient Decision Science (www.sentientdecisionscience.com), a leading provider of behavioral insight and advanced market research methods, as Senior Market Research Manager. In this post, Cooney will be responsible for senior level management of projects from conception to completion, including Sentient's most advanced consumer research design, and will direct a team of analysts during the analysis and recommendation stage of projects.

According to Dr. Aaron Reid, Founder and Chief Behavioral Scientist, Sentient Decision Science, "Brendan is known for his strategic insights and analysis, as well as his creativity and his ability to get results. As our clients and prospects better understand how the right research can help them generate unrivalled business performance, Brendan’s skills and personable attitude will prove instrumental in helping them succeed.”

Reid continued, “Clients always want to get closer to their customers and understand how their brand resonates in the marketplace. Brendan and the rest of the Sentient team can tap into discrete skill sets to unearth compelling, actionable insights that can impact a client’s bottom line.”

Cooney brings more than 13 years of marketing research experience – including qualitative and quantitative methodologies, research design, brand positioning, ad testing and more -- to the growing firm. Beginning his career in the Office of Institutional Research at Hofstra University, Cooney then moved to StrategyOne, an Edelman Public Relations company, and later to two boutique research firms in New Hampshire. Brendan is formerly the founder and principal of BroadReach Research & Consulting, LLC, a firm specializing in both qualitative and quantitative research for clients as diverse as Bayer HealthCare and Lea & Perrins Worcestershire Sauce.

Cooney holds a master’s in applied experimental psychology from Southern Illinois University and a bachelor’s in psychology from Frostburg State University.

About Sentient Decision Science

Sentient Decision Science LLC is a leading provider of behavioral insight and advanced market research methods for businesses that want to better understand the true drivers of their customer and prospect preferences and thereby achieve unrivaled business advantage in their market. The Sentient research approach works at the intersection of behavioral science, market research and its clients’ key business objectives. The end result is clear, incisive recommendations that provide a strategic advantage in the marketplace by tapping into the conscious and non-conscious drivers of consumer behavior. Sentient’s Automatic Brand Association methodology is the first in the industry to quantify gut feelings by tapping the consumer non-conscious and emotional associations with brands. For additional information, please visit www.sentientdecisionscience.com. Follow Sentient Decision Science on Twitter: http://twitter.com/SentientInsight or visit its blog: http://blog.sentientinsight.com/.

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