Brendan Cooney to Speak at Market Research Bulletin Webinar Thursday, January 27

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 24, 2011 --

Portsmouth, N.H., January 24, 2011 – Sentient Decision Science, Inc., (www.sentientdecisionscience.com), a leading provider of behavioral insight and advanced market research methods, today announced that Brendan Cooney, director of research, will speak this Thursday in a webinar hosted by Market Research Bulletin, a member-driven online bulletin board connecting marketing, advertising, research, consulting and strategy professionals around the world. The webinar is entitled “Integrating Hybrid Research to Uncover B2B Advocacy,” and will be held Thursday, January 27 at 2:00 p.m. ET.

Cooney, who has more than 13 years of marketing research experience, including qualitative and quantitative methodologies, research design, brand positioning, ad testing and more, will share seven strategies that can ensure successful integration of people, learning and insights when conducting a multi-phased research study. Missing an integration point along the way can potentially thwart an entire study.

According to Cooney, “In my talk, ‘Hybrid Methodology Research: Integration Strategies that Work,’ we’ll focus on helping qualitative researchers – often the first researchers in the mix in a hybrid study – take ownership of the integration process. Yet, these strategies can be easily applied to any market researcher and any type of market research that utilizes a hybrid approach.”

To register for the webinar, please visit https://jsmartininc.webex.com/jsmartininc/onstage/g.php?t=a&d=662873769.

About Sentient Decision Science

Sentient Decision Science, Inc. is a leading provider of behavioral insight and advanced market research methods for businesses that want to better understand the true drivers of their customer and prospect preferences and thereby achieve unrivaled business advantage in their market. The Sentient research approach works at the intersection of behavioral science, market research and its clients’ key business objectives. The end result is clear, incisive recommendations that provide a strategic advantage in the marketplace by tapping into the conscious and non-conscious drivers of consumer behavior. Sentient’s Automatic Brand Association methodology is the first in the industry to quantify gut feelings by tapping the consumer non-conscious and emotional associations with brands. Sentient Decision Science has a broad client base in retail, consumer packaged goods, home electronics and financial services. For additional information, please visit www.sentientdecisionscience.com. Follow Sentient Decision Science on Twitter: http://twitter.com/SentientInsight or visit its blog: http://blog.sentientinsight.com/.

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Press Contact:
Margaret Bonilla
Bonilla Communications
603.548.0693
bonillacomm@gmail.com

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