Bring the Islands to Your Wardrobe Today, Beachy Keen and Midnight Sun Lines Launch at BeautyandtheBeachswim.com

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 19, 2009 -- Beauty and the Beach (http://www.beautyandthebeachswim.com) announces the highly anticipated official launch of its 2010 swimwear collection, with a deeper and revamped inventory of women’s swimwear fashions, cover-ups, and dresses. Featuring a new and expanded selection of crochet and lycra swimwear, Beauty and the Beach offers stylish swimwear for this season’s most exotic and fashionable beach goers at prices that aim to please without sacrificing style and quality.

With this season’s Beachy Keen line, Beauty and the Beach continues the celebration of the Hawaiian island look and feel of the first season. It provides a laid-back sexiness, flirty-fun irreverence, and a splash of retro-cool. This season also takes inspiration by adding a South Beach flavor to the mix with the sleek Midnight Sun line. With its combination of lycra and handmade crochet swimwear, and flattering cover-ups and dresses, Beauty and the Beach cater to women 18 to 40.

Founded in Maui, Hawaii in 2008, Beauty and the Beach created a website for fellow local swimwear, clothing, jewelry, and accessory designers to showcase their product. Now in 2009 Beauty and the Beach have moved part of its operations to Oregon, for the benefit of lowering shipping costs to the mainland and for the ease of travel to promote the brand. Beauty and the Beach remains true to its original objective, by continuing to showcase lesser known and new to the market designers from Hawaii.

Owner Katie Wilson not only puts a lot of thought into the products and designers that they feature on their website, but into the experience that online shoppers will have as they peruse the offerings. “We like to think of our website as more of an e-boutique, with a lot of unique pieces that you can’t find just anywhere,” continued Katie. “We want our swimwear, clothing and handmade jewelry to flatter and wow. We believe the value and quality of our original offerings speaks for itself!”

With the success of the online store, Beauty and the Beach has been able to expand into the wholesale industry, offering its signature line along with a few pieces from other designers to traditional retailers. Interested shops may inquire through the website. Wholesale orders will begin shipping December 15, 2009, for more information contact sales@beautyandthebeachswim.com for an online flipbook and catalog.

Shoppers who visit BeautyandtheBeachSwim.Com will find the latest in one of the sexiest, flattering and stylish online selections of swimwear and island influenced fashion cover-ups along with jewelry and beach accessories.

To get the unique shopping experience yourself, visit BeatyandtheBeachSwim.Com (http://www.beautyandthebeachswim.com) today.

ON THE WEB- http://www.beautyandthebeachswim.com

More information can be found online at http://www.beautyandthebeachswim.com

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