Bullet360 on Succeeding in a Down Economy

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 11, 2012 -- San Diego--Bullet360, www.bullet360.com, has been growing despite a weak economy. With millions of workers being laid off and California unemployment surpassing 11%, it's a wonder Bullet360 is experiencing one of its biggest years on record. The client base for Bullet360 has expanded from sports and entertainment venues to leaders in the hospitality industry. This year, Bullet360 is planning to expand into 5 new markets to service client demand. We had a chance to speak with Shane Harmon, the newest member of the Bullet360 management team, to ask about Bullet's success.

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Bullet360 on Succeeding in a Down Economy

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"Our clients are seeing the benefits of our lead generation and customer acquisition marketing programs. In turn, we are launching new marketing and promotional campaigns in other cities throughout the country," says Shane. This winter, Bullet360 will be expanding its presence to several more markets, starting with San Jose in January. "We are literally taking our marketing campaigns and products to the people and not waiting for them to come to us. Due to the foot traffic dying in the retail stores, our clients are getting five times the recognition."

In a recent report published on www.BusinessWeek.com, Louis Lavelle reports in an article titled, "Help Wanted: Job ads way down," that online job ads for "Marketing" are down 34% and for "Business Management" openings, there has been a 61.2% shrink. Mr. Harmon was asked why he thinks Bullet360 has been able to grow despite the issues in the economy that are causing most companies in the marketing and sales industry to scramble for profits.

"There are two reasons for our continued growth. Our clients need results and we are a results-based company. Traditional marketing is on its heels right now due to high costs and low return rates. The future of advertising was supposed to be 'on-line click' advertising. According to most reports, the rate-of-return is around a measly .2%. That's only one-fifth of a percentage point. We've been telling our clients for years that the best way to get customers is to give them an incentive to use and then, once you have an incentive for the customer, get it in front of them as quickly and efficiently as possible. That's what we've done for years and what we'll continue to do in the future."

Mr. Harmon goes on to describe the second reason for Bullet360's success, and as you hear him talk, you can tell why clients are lining up to be represented by members of Bullet's team. "It's all about sales and communication skills. Ask any Director of Marketing or Sales of any professional sports franchise and they will tell you the same thing; it's about putting people in the seats. Our Management Trainees are taught this from day one. We attract people that have a very clear goal of moving up in their career. Some people want to sit behind a desk, look busy, put in just enough work to not get fired, and leave the building at 5 pm sharp every day, and unfortunately for them, this is not going to be that place. By surrounding ourselves with ambitious, hard-working, and driven team members, we don't have to deal with people not being on the same page as us. We have a 100% promotion from within policy, so all our growth has come from people that know our philosophies and work ethic. Our training program is hard, very hard, but that's why we develop such great managers and team members. Let's face it, a lot of people would love to manage one of our offices, but don't want to do what it takes to get there. It's not what you want out of life, it's what are you willing to do to get it. Our team members are the key to our growth and deserve all the credit. Their hard work and perseverance are what separates us from everyone else."

After talking to Mr. Harmon, there's no doubt that no matter which direction the economy goes, there's only one place Bullet360 is going, and that is "Up"! Combine a great marketing plan with a second-to-none work ethic, and it's easy to see why expectations are higher than ever at Bullet360.

Bullet360 was founded in 2003 in Raleigh, NC and now has over 20 locations coast to coast. It was recently given a A rating with BBB for business practices and ethics.

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PR Team
Bullet360, Inc.
5752 Oberlin Dr Suite 107

San Diego, CA 92121
858-568-6920
www.bullet360.com

More information can be found online at http://www.bullet360.com

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