Business Atom launches unique Marketing Audit initiative for Indian offshoring companies

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 18, 2009 --

Business Atom, India’s leading International business development consulting firm, launched a unique initiative called Marketing Audit & Road-Map targeted towards services & product SME’s in the offshore outsourcing space. As per Biplab Saha, Partner Business Atom, “All SME’s are faced with various options of business development in the Western markets. Some may hire senior professionals from larger companies who have had international exposure, while others may appoint representatives based locally in the US or Europe and pay them commissions, or may have their top executives (or the business owner himself) attend various trade shows overseas to get face to face with potential customers. The objective of the Marketing Audit & Road Map Program is to help the you evaluate various options and select the one that is best suited to get you overseas clients in the shortest time with a limited budgetary investment in the customer acquisition process.”

The areas of focus in the 5 day intensive program will be External environment analysis including industry structure, trends, competition analysis; Internal SWOT excersice; Strategy audit; Systems audit and Online Presence Assessment.

Sanjay Jain, Chief Executive & Founder of Business Atom explains, "The objective of the Marketing Audit & Road Map Program is to help the you evaluate various options and select the one that is best suited to get you overseas clients in the shortest time with a limited budgetary investment in the customer acquisition process."

At the end of the program, Business Atom with present an Audit report on gap areas in the business development function; Recommendations & a One-Year Road Map of the marketing & business development plan.

Biplab Saha, is an offshore outsourcing expert and has held leadership roles in the 'Services' industry in diverse businesses ranging from print & online media, to financial services BPO to technology & data networking solutions. He will spearhead this initiative along with Sanjay Jain.

For more information, visit www.businessatom.com

More information can be found online at http://www.businessatom.com

Biplab Saha     Business Atom     business development     offshore outsourcing vendors     Sanjay Jain