CAA-Quebec Launches an Added-Value Online Trip Planner Developed by multiple media.com

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 8, 2010 --

multiple-media.com is proud to announce that CAA-Quebec has just added to its website an all-new trip planner - http://planificateurdevoyage.caaquebec.com/caa-ttp/ (French only) based on a user-friendly application developed by the Montreal web agency. This tool offers travelers a wealth of relevant information as well as exclusive information about CAA-Quebec partners, and it allows caaquebec.com visitors to access added-value travel routes for Canada and the United States with indications in French, as well as interactive maps posting the precise location of CAA Quebec’s many partners.

CAA-Quebec’s new trip planner is a technical feat that required the development of a highly sophisticated module for MMCM-Geo, multiple-media.com’s geolocation application. The function of the new module is to process, in real-time, a continuous stream of data and maps from the well-known AAA’s Web services and online applications. (Note: CAA-Quebec’s new trip planner has been developed for CAA Quebec’s French-speaking members. A different version, which does not contain the information about CAA-Quebec's partners, is available for English-speaking members.)

Programmed in less than a year through an intensive use of Java and Ajax technologies, the CAA-Quebec trip planner takes only a fraction of a second to produce an itinerary between two points–and more if the user wishes to take a specific route. This user-friendly tool–which is for the general public, rather than for members only–can also generate interactive maps offering an abundance of useful information, from recommended garages to restaurants, accommodation, CAA-Quebec dollar partners, and even tourist attractions.

“It was very important that CAA-Quebec be able to leverage the incredible mapping work carried out by the AAA and combine it with information from its own databases. This led us to develop a particularly audacious technical architecture, said Renato Cudicio, president of multiple-media.com. Encouraged by the active involvement implication of the CAA-Quebec team, we were able to push back the limits of our application: as a result, MMCM Geo, originally used for IP address geolocation, can now also process data generated by geolocation tools, as is the case here. ”

The way MMCM-Geo has been used with CAA-Quebec’s trip planner offers a perfect demonstration of the potential of using the DWR Java library together with the Castor framework in a Web Services environment. MMCM-Geo has also been implemented in the portal of a company like Canada Brokerlink, where it seamlessly redirects users towards sites with content that is localized according to where they live and what they need.

MMCM
MMCM-Geo is one of the five applications within multiple-media.com’s MMCM web content management suite which includes MMCM-CMS (online content), MMCM-Blog, MMCM-Postal (email campaigns) and MMCM-CRM (client relationships). http://multiple-media.com/en for more information.

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