California School Counselors Battle Over Trade Name

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 6, 2009 -- Contact: Jerry B. Marshak, Esq. FOR IMMEDIATE RELEASE
323-661-7300 ext. 1
jerry@labizlaw.com
www.labizlaw.com
October 5, 2009

California Association of School Counselors, Inc., files an Infringement Suit against a separate company operating under its same exact name. California Association of School Counselors, Inc., a California corporation since October 2000, (Plaintiff CASC) filed suit June 24, 2009, against California Association of School Counselors, Inc., a California corporation since July 2005 (Defendant CASC). The lawsuit alleges Trade Name Infringement, Dilution, Unfair Competition, and Common Law Trademark Infringement.

The newer corporation’s name is an exact match of Plaintiff CASC.
Therefore, since July 2005, there have been two non-profit organizations in California operating under the same exact name—“California Association of School Counselors, Inc.”—and that are serving the same exact purpose, i.e., acting as a membership-based peer organization for K-12 school counselors.

The complaint alleges that both organizations solicit membership from the same finite pool of school counselors, and such paid memberships are the sole source of funding for both corporations and having two competing organizations with the same name is causing actual confusion in the marketplace as to the origin of each entity. Plaintiff CASC further alleges that the confusion is having a detrimental impact on its reputation and standing in the industry—as third parties are erroneously associating Defendant CASC’s business practices with Plaintiff CASC’s.

Plaintiff CASC is represented by attorney Jerry B. Marshak of Van Dorn & Marshak Law Offices located in the Silver Lake area of Los Angeles. The case is filed at the Stanley Mosk courthouse in downtown Los Angeles, department 78. Case number is BC416491.

For more information on the matter please contact Jerry B. Marshak, Esq., 323-661-7300 ext. 1.