Canon’s new EOS 1D Mark IV sets the benchmark for professional digital SLR cameras (part 2)

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 2, 2009 -- Intuitive features such as Auto Lighting Optimiser and Peripheral Illumination correction ensure that photographers continue to capture high-quality shots even while experimenting with new shooting situations and styles.

Increased flexibility with FULL High Definition recording

In response to professional demand for greater flexibility, the EOS 1D Mark IV features FULL HD movie recording. In any shooting mode, users can capture still photos and movies in FULL HD quality or standard TV quality (VGA), making this the ideal camera for professional photographers who need to efficiently capture stills and movies without compromising on quality.

Thanks to the ultra-high ISO speed of the CMOS sensor, movie shooting in low-light situations, while often difficult for a dedicated camcorder, can now be achieved with the EOS 1D Mark IV.

Also featuring Live View shooting with Auto Focus capabilities, the new camera allows professionals to preview images in real time on the 3-inch, fine detail Clear View II LCD screen with 920,000 dots for greater flexibility and creative composition. The DSLR also features live Face Detection mode in Live View shooting. By distinguishing human faces in each shot and adjusting the focus and exposure accordingly, Live Face Detection allows photographers to ensure their subjects are captured clearly and accurately.

Extreme High Performance

The Dual DiG!C 4 image processing incorporated in the EOS 1D Mark IV allows it to achieve the world’s fastest AF continuous shooting performance at 10 fps. The camera has the ability to capture up to 120 shots in a single continuous burst, so the perfect shot will never be missed.

This coupled with DiG!C 4’s high-speed rendering of fine detail and natural colour reproduction satisfies professional demands for exceptional image quality and responsiveness in any shooting situation.

Built for the toughest environments

The EOS 1D Mark IV features a water and dust-resistant magnesium alloy body and the EOS integrated cleaning system.

Water and dust-resistant measures are incorporated at 76 points throughout the camera and the shutter durability is 300,000 cycles. The EOS integrated cleaning system reduces dust on the sensor, giving greater peace of mind when on assignment.

The feel of operation has also improved since the 1D Mark III with improvements to the shape and stroke of the buttons.

Pricing and Availability

The EOS 1D Mark IV (RRP TBC) is available through Canon retailers from December. For more information, customers can contact Canon on 1800 021 167, or visit the website at www.canon.com.au

Related Links
• Learn more about Canon’s EOS range at http://www.canon.com.au/worldofeos