Care Media TV's Philip M. Cohen to Deliver Digital Place-Based Advertising Insights to Pet Care Brands and Media Buyers

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 26, 2012 -- TAMPA, January 26, 2012 – Care Media Holding Corp., a Florida-based place-based digital media network provider, announced today that its founder, CEO and president, Philip M. Cohen, will be presenting on the value, benefits, and history of placed-based advertising during a thirty minute webinar being held on Tuesday, January 31, 2012.

"Agency media buyers, planners and strategists along with brand and promotional managers are trying digital signage to reach consumers in the most effective way possible. With the shift in consumer buying patterns and the integration of technology, it is mission critical that advertisers evolve their communication buying to reach and engage with consumers in the most relevant forum available which is no longer at home, but on the go and found in location or place-based environments via digital screens.” said Philip M. Cohen, president and chief executive officer of Care Media Holding Corp. "This presentation is focused on how advertising buying needs to shift to address the changing needs of consumers. We believe that providing the right message, in the right environment, to the right consumer engages customers to take action thus accelerating the buying decision.”

This presentation focuses on advertising geared toward reaching the pet owner and care provider, however Care Media provides broadband delivered patient education programming to medical specialty practices throughout the United States and the model relates to all its specialty networks including KidCARE TV and Women’s HealthCARE TV.

"We are very excited to be presenting on the blending of emerging technology and the dynamics of targeted communications,” said Charles Richardson, senior vice president of sales and marketing for Care Media. “We’ve made a commitment in 2012 to focus on the effectiveness of digital place-based advertising and this event is only the start.”

“How to Deliver Digital Place-Based Pet Care Advertisements Directly to Pet Owners” free webinar is being held online January 31, 2012 at 1:00 p.m. CST. For more information about the webinar or Care Media Holding contact advertise@caremediatv.com

ABOUT CARE MEDIA HOLDING CORPORATION

CARE Media (www.caremediatv.com) is the country’s largest distributor of broadband delivered patient education programming to medical specialty practices in the United States with 3 networks that reach more than 80 million adults annually on 6,350 broadband screens in Pediatric, OB/GYN, and Veterinary specialty waiting rooms. Advertiser-supported patient education programming has implied doctor endorsement, and Arbitron research confirms that award winning content generates high ad recall, reaching viewers in a teachable moment on their ‘Pathway To Purchase’. CARE Media is a founding member of the Digital Place-Based Advertising Association and is compliant with their advertising and accountability guidelines.

Headquartered in Tampa Florida, CARE Media Holdings Corp. currently has 3,000 KidCARE TV screens deployed in pediatric waiting rooms, 1,750 PetCARE TV screens deployed deployed in veterinary waiting rooms, and 1,600 Women’s HealthCARE TV screens deployed in OB/GYN waiting rooms.

CONTACT:
Charity Henesy
Care Media Holding Corporation
813-574-1148
chenesy@caremediatv.com

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