Cars.com Dealer Training Manager Discusses How To Sell to the Smartphone Generation

FOR IMMEDIATE RELEASE
Detroit, Michigan, United States of America (Free-Press-Release.com) September 23, 2011 -- NEWS RELEASE
FOR RELEASE: IMMEDIATELY
CONTACT: Maria Burkel
Dealer Communications
248-977-3493
mburkel@dealer-communications.com

DETROIT – September 23, 2011 – Jack Simmons, dealer training manager at Cars.com, is sharing with automotive dealers and managers his insights on how to sell to the smartphone generation.

Seventy-eight percent of people looking to buy a new car in the next year will use a mobile device in their process.

Dealers and managers need to be able to implement marketing campaigns and sales processes to effectively reach and convert mobile shoppers. How can dealers and managers establish their store’s mobile presence? Simmons offers guidance to dealers and managers on:

• How to address the growing mobile marketplace. Learn how shoppers are using mobile devices in the car shopping process and identify how this impacts their purchasing behavior.
• How to optimize the sales process around the mobile customer.
• Establishing a mobile presence for the store and applying best practices for mobile marketing.
• Integrating a mobile process for the sales staff to improve productivity in the operation.

Jack Simmons is a dealer training manager at Cars.com. Prior to joining Cars.com, Simmons served as the vice president of automotive solutions for WorldNow, where he was the primary architect behind the company’s automotive vertical. Simmons also has served as a national dealer trainer for AutoTrader.com, where he managed and developed training programs for dealers, manufacturers and state automotive associations. Simmons has more than 25 years of automotive industry experience and has trained 96,000 automotive professionals during his career. He has spoken before NADA Dealer 20 Groups and has served as a workshop presenter at numerous industry events, including NADA, NIADA and national BHPH conferences.

Jack Simmons will be speaking to dealers and managers about how to sell to the smartphone generation at the 11th Digital Dealer® Conference & Exposition, October 5-7, at The Mirage, Las Vegas, Nevada. For more information about Jack Simmons and other speakers, visit: www.DigitalDealerConference.com

ABOUT DEALER COMMUNICATIONS AND THE 11TH DIGITAL DEALER CONFERENCE & EXPOSITION

The 11th Digital Dealer Conference & Exposition is the ideal learning and networking venue for dealer principals, GMs, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. The conference is owned and operated by Dealer Communications, the leading multi-media information source for franchised automotive dealers and managers. Connecting with them over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer magazine. Online weekly newsletters include: Dealer; Digital Dealer; Dealer Fixed Operations; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com. To learn more about the 11th Digital Dealer Conference & Exposition, visit: www.DigitalDealerConference.com.

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