Cars.com Director of Product Development Explains How to Win the Sale with Online Reputation

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Chicago, Illinois, United States of America (Free-Press-Release.com) April 11, 2011 -- NEWS RELEASE
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CONTACT: Susan Tyson
Dealer Communications
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styson@dealer-communications.com

Cars.com Director of Product Development Explains How to Win the Sale with Online Reputation

CHICAGO, IL – April 11, 2011 – Director of Product Development at Cars.com, Nick Hummer is sharing his insights with automotive dealers on how to win the sale with online reputation.

Hummer points out that with so many great dealerships, consumers face a buyer's market when deciding where to purchase their next new or used vehicle. According to Hummer, dealer reviews provide dealerships with a powerful tool to showcase their sales and service departments and stand out from competitors.
What are the tactics leading dealerships use to build a strong online reputation and merchandise it to connect with shoppers and move more metal? Hummer offers advice to dealers on:

• How to work with car buyers to ensure they leave satisfied and write a favorable review.
• How to share results within the dealership to recognize success for sustainable performance and to identify areas for improvement.
• How to respond to critical reviews in a way that focuses on the issue and reflects commitment to customer service.

• How to leverage reviews on the Internet to connect with ready-to-buy shoppers and encourage them to purchase from the dealership.

Nick Hummer is director of product development at Cars.com. He has been with Cars.com for seven years, developing advertising solutions for Cars.com's dealer partners. Most recently, Hummer led development efforts of dealer reviews on Cars.com.

Nick Hummer will be speaking to dealers about the buyer’s choice at the 10th Digital Dealer® Conference & Exposition, April 19-21, at the Rosen Shingle Creek Resort, Orlando, FL. For more information about Nick Hummer and other speakers, visit: www.digitaldealerconference.com

Also, don’t forget the Digital Dealer® Workshops a one-day intensive workshop immediately preceding the 10th Digital Dealer® Conference & Exposition designed to assist dealers and managers formulate and sharpen their digital strategy. Seven top instructors have been hand-selected to work with dealers in detail in an educational setting to help them polish their digital marketing strategy from the top down. It is being held on April 18th-19th, 2011 at the Rosen Shingle Creek Resort in Orlando, Florida.

ABOUT THE DIGITAL DEALER® CONFERENCE & EXPOSITION

The 10th Digital Dealer® Conference & Exposition is the ideal educational and networking venue for dealer principals, GMs, general sales managers, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. The conference is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer® magazine. Online weekly newsletters include Dealer; Digital Dealer®; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com.

ABOUT THE DIGITAL DEALER® WORKSHOPS

The Digital Dealer® Workshops is a one-day intensive workshop immediately preceding the 10th Digital Dealer® Conference & Exposition to assist dealers and managers formulate and sharpen their digital strategy. Seven top instructors have been hand-selected to work with dealers in detail in an educational setting to help them polish their digital marketing strategy from the top down. It is being held on April 18th-19th, 2011 at the Rosen Shingle Creek Resort in Orlando, Florida. The workshop is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer® magazine. Online weekly newsletters include Dealer; Digital Dealer®; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com.

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