CBS News Tech Correspondent Asks: Are Dealers Ready for the 2015 Car Buyer?

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Chicago, Illinois, United States of America (Free-Press-Release.com) April 8, 2011 -- NEWS RELEASE
FOR RELEASE: IMMEDIATELY
CONTACT: Susan Tyson
Dealer Communications
312-558-1799
styson@dealer-communications.com

CBS News Tech Correspondent Asks: Are Dealers Ready for the 2015 Car Buyer?

CHICAGO, IL – April 8, 2011 – CBS News Tech Correspondent Craig Agranoff is sharing his insights with automotive dealers on the future of media interaction and how dealerships equipped with these new technologies will dominate their market.

Arganoff asks if dealers are ready for the 2015 car buyer. According to Arganoff, until now, dealers have often been on par with technology's progression. As tech continues to race forward, however, dealerships will need to get ahead in the race if they plan to take the flag.

The convergence of mobile smart phones, augmented reality, geo-location selling, tablet applications, social media and interactive Internet TV will forever change the way dealerships advertise to and interact with consumers. With the majority of the population accessing these new digital services and Generation Y becoming the bulk of car buyers in the next five years, more consumers will demand to interact with dealers digitally. Arganoff provides dealers with:

• A clear view of what successful dealerships will look like in 2015 and the steps dealers need to take to get there.
• How to utilize today's cutting-edge technology to own tomorrow's marketplace.
• When and how to begin marketing toward the tech-savvy consumer of today and why this metric will become tomorrow's everyday car buyer.

Craig Agranoff is a CBS News Television tech correspondent, an entrepreneur and national social engagement consultant working with companies such as Chevrolet and PSCars.com, as well as a noted specialist in online reputation management and monitoring. He is the co-founder of Gripd.com. Agranoff has been featured in the Miami Herald, The Palm Beach Post, AOL Digital Cities, and The Sun-Sentinel. He has also appeared on Weekend Sunrise, Fox News, NBC News and CBS News.

He is the author of two books: Do It Yourself Online Reputation Management and CheckedIn: How To Use Gowalla, Foursquare and Other Geo-Location Applications For Fun & Profit.

Craig Agranoff will be speaking to dealers about the 2015 car buyer at the 10th Digital Dealer® Conference & Exposition, April 19-21, at the Rosen Shingle Creek Resort, Orlando, FL. For more information about Craig Agranoff and other speakers, visit: www.digitaldealerconference.com

Also, don’t forget the Digital Dealer® Workshops, a one-day intensive workshop immediately preceding the 10th Digital Dealer® Conference & Exposition to assist dealers and managers formulate and sharpen their digital strategy. Seven top instructors have been hand-selected to work with dealers in detail in an educational setting to help them polish their digital marketing strategy from the top down. It is being held on April 18th-19th, 2011 at the Rosen Shingle Creek Resort in Orlando, Florida.

ABOUT THE DIGITAL DEALER® CONFERENCE & EXPOSITION

The 10th Digital Dealer® Conference & Exposition is the ideal educational and networking venue for dealer principals, GMs, general sales managers, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. The conference is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer® magazine. Online weekly newsletters include Dealer; Digital Dealer®; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com.

ABOUT THE DIGITAL DEALER® WORKSHOPS

The Digital Dealer® Workshops is a one-day intensive workshop immediately preceding the 10th Digital Dealer® Conference & Exposition to assist dealers and managers formulate and sharpen their digital strategy. Seven top instructors have been hand-selected to work with dealers in detail in an educational setting to help them polish their digital marketing strategy from the top down. It is being held on April 18th-19th, 2011 at the Rosen Shingle Creek Resort in Orlando, Florida. The workshop is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer® magazine. Online weekly newsletters include Dealer; Digital Dealer®; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com

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