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(Free-Press-Release.com) January 13, 2012 -- Alexa Chung may have been busy filming her new show, 24-Hour-Catwalk over the past few months, but it seems she has still managed to find time to fit in her modelling commitments too.
The British television presenter, 28, who started her career as a model, appears in a typically hipster shoot for Vero Moda.
The shoot, which is her second for the Danish label, took place shot on the streets of Williamsburg, Brooklyn where she currently resides.

Hipster style: Danish label Vero Moda has harnessed Alexa Chung's inimitable cool for its new lookbook, which was shot in Williamsburg, Brooklyn
She poses in highlights from the spring/summer collection, which includes heart-print frocks and cardigans, Peter Pan-collar blouses and festival-friendly denim and parkas. More...Broad smiles on Vogue, toothy grins on the catwalk... Why ARE models so chirpy these days?
Make Up For Ever invites fans and aspiring models to enter 'un-retouched' photo contest

The lingerie is too risqué! French museum blasts Etam fashion chain for filming video of semi-naked models in gallery Clearly at ease in front of the camera, she has worked each shot with her signature style and quirkiness.
Ad girl: By casting Miss Chung, the little-known Vero Moda is already gaining presence on the fashion map Boy-meets-girl: The label's new collection mirrors the tomboyish style Miss Chung has become so known for
Unsurprisingly, Vero Moda is thrilled with the finished shoot. The label's PR, Katja Hundrup explained why she believes the star's style is so imitated the world over.

She told the Telegraph: 'She knows her fashion references and is able to combine high-end designer items with high street and vintage in a unique way, putting personality into whatever she wears.'
Of course Vero Moda is not the first brand to harness Miss Chung's vintage-led, tomboyish style.
Strike a pose: The TV presenter, who started her career as a model, is clearly at home in front of the camera Flat-out: Even in mannish-lace-up brogues, the ex-model's legs are enviably slim
The leggy Brit proved that she is more than just a beautiful face when she designed a collection for Madewell. The last limited-edition line was so successful, the retailer's website crashed when it went on sale to the public.

Miss Chung's newest show, 24-Hour Catwalk, sees her mentor four designers competing to create an entire catwalk collection in the space of a single day.
Stoop chic: Miss Chung did not have to travel far for the shoot - it took place in the hipster Brooklyn enclave of Williamsburg, where she currently lives
Peace: Ms Chung is the host of Lifetime's 'incredibly mean' new show, 24 Hour Catwalk, which follows designers as they create a catwalk collection in the space of a single day
She admitted to Jimmy Fallon that the premise of the show was actually 'incredibly mean'.

It is a positive turn of events for the presenter, whose last show, It's On With Alexa Chung, was cancelled by MTV after just two seasons.

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