Cherry Hill Dodge | The all-new Dodge Dart has been engineered with great levels of refinement, craftsmanship and engaging driving dynamics

FOR IMMEDIATE RELEASE
Cherry Hill, New Jersey, United States of America (Free-Press-Release.com) January 10, 2012 -- The All-new 2013 Dodge Dart Blends Alfa Romeo DNA with Dodge’s Passion for Performance and Style, Resulting in a Groundbreaking Compact Sedan.

All-new 2013 Dodge Dart is the first Chrysler Group vehicle built on Fiat Group architecture
2013 Dodge Dart breaks new ground with a savvy, modern, unmistakable Dodge design that evokes emotion, efficiency and fluidity of movement and delivers world-class aerodynamics

Dodge Dart offers five well-equipped trim levels with class-leading safety features and breakthrough technology typically found in more expensive vehicle segments
Three state-of-the art, fuel-efficient powertrains with available MultiAir® technology power the fun-to-drive 2013 Dodge Dart.

The all-new 2013 Dodge Dart compact sedan was designed and engineered for world-class aerodynamic performance. With more than 600 hours in the wind tunnel during the Dart’s development and using technology typically found on more expensive vehicles, Dodge engineers and designers looked at every aspect from the ground up to optimize the aerodynamic performance of the Dart.

The all-new 2013 Dodge Dart is the first Dodge vehicle to use an active grille shutter system. The system automatically stops airflow through the lower intake at highway speeds when less engine cooling is required and aerodynamic drag is most significant. When closed, the shutter system enhances aerodynamic performance by redirecting airflow around the front of the vehicle and down the sides, rather than through it. The active grille shutter system will open or close automatically based upon engine coolant temperature and vehicle speed.

Underbody panels run stem to stern on the Dodge Dart, covering the majority of the lower vehicle from the front fascia to the rear fascia. Constructed of mold-in-color (MIC) black composite, the panels both enhance the aerodynamic performance and also block road noise.

Tire spats located forward of the front and rear tires were engineered to function as mini air dams and were optimized for shape and ground clearance, adding to the underbody efficiency in conjunction with the underbody panels.

In the design and engineering of the 2013 Dodge Dart, no aerodynamic detail was too small. Mirror design, the notch angle at the top of the header of the backlight to the trailing edge of the decklid and even the tail lamp applique shape and rear corners were all designed and engineered for optimal aero performance. An integrated decklid spoiler incorporates a trailing edge shape for cleaner airflow separation in the rear portion of the vehicle, which optimizes the air wake.

Class-leading Safety Features

The all-new 2013 Dodge Dart was engineered with 60 safety and security features to ensure driver’s and passengers’ peace of mind when traveling. The Dodge Dart starts with a strong foundation, a body that has a high-strength steel content of 68 percent, one of the highest in the industry, and then adds both active and passive safety features. Driver and passenger safety features include 10 standard airbags, which is unsurpassed in the segment and include: dual-stage adaptive venting front driver and passenger air bags, front-seat-mounted driver and passenger pelvic and thorax air bags, two rear-seat-mounted pelvic air bags, front driver and passenger knee air bags and all-row side-curtain air bags. The Dart also features a reactive head-restraint system; available Blind-spot Monitoring and Rear Cross Path Detection, three-point safety belts in all five seating positions; front driver and passenger dual seat belt pretensioners at the anchor and retractor positions and active load limiters. These features and more all work to protect passengers in the event of a crash. All three rear seat positions feature Lower Anchors and Tethers for CHildren (LATCH).

Additional standard safety features on the 2013 Dodge Dart include:
Four-wheel, four-channel anti-lock disc brakes with electronic brake force distribution and traction control system on all models
Brake Assist
Brake-lock differential
Ready Alert Braking
Rainy Brake Support
Hydraulic boost compensation
Electronic stability control (four-channel active handling system ESC)
Electronic Roll Mitigation
Hill-start Assist
Trailer-sway Control
ParkView® rear backup camera
ParkSense® rear park assist

State-of-the-art, Segment-exclusive Technology
The all-new 2013 Dodge Dart sports segment-leading technology and not-seen-in-the-segment features, enchanting and delighting drivers and passengers alike. Examples include the segment-exclusive floating island bezel, 8.4-inch Uconnect Touch Media Center, 7-inch Thin Film Transistor (TFT) customizable instrument cluster display and upscale ambient lighting.

The 2013 Dodge Dart is loaded with technology that improves driver and passenger comfort, as well as the performance of the car.

Customizable for the driver’s own style

The 2013 Dodge Dart will be available in five trim levels: SE, SXT, Rallye, Limited and R/T. Each trim level has a style and value that will appeal to the diverse customer base interested in a compact sedan.

The all-new 2013 Dodge Dart will feature 12 exterior colors: Redline Red Pearl Coat, Header Orange Pearl Coat, Blue Streak Pearl Coat, True Blue Pearl Coat, Winter Chill Pearl Coat, Laguna Blue Clear Coat, Maximum Steel Metallic Clear Coat, Tungsten Metallic Clear Coat, Bright Silver Metallic Clear Coat, Citrus Peel Pearl Coat, Pitch Black Clear Coat and Bright White Clear Coat.

The Dart offers customers the choice of 14 interior color and trim combinations with seven interior color environments in cloth or leather fabric: Black denim, Black/Light Diesel Grey, Black/Light Frost Beige, Black/Ruby Red, Diesel Grey/Citrus Peel, Diesel Grey/Light Diesel Grey and Ceramic White/Light Diesel Grey.

In addition to the exterior color and interior trim options, the 2013 Dodge Dart offers seven wheel options, three engine options and three transmissions, as well as a slew of available exceptional or segment-leading features, including:
World-class aerodynamics
Class-exclusive integrated dual exhaust
Class-exclusive “racetrack” LED taillamps
Class-exclusive choice of either Hyper Black or polished wheels

Class-exclusive 8.4-inch touchscreen Uconnect Touch Media Center with built-in radio, navigation, iPod control, climate controls, voice-activated blue tooth, SiriusXM Travel Link, weather updates and points of interest
Class-exclusive 7-inch reconfigurable gauge cluster display that is easily customizable to the driver’s taste. Choices include: digital and analog gauges, navigation turn-by-turn display, eco-meter, fuel economy, audio, phone, compass and temperature read outs
Class-exclusive floating island bezel
Class-exclusive heated steering wheel
Class-exclusive in-seat storage
Available 506-watt sound system
Keyless Enter ’n Go with push-button start
High-intensity discharge (HID) headlamps
Dual-zone automatic temperature control with humidity sensor

Unsurpassed 10 standard airbags
ParkView® rear backup camera
Blind-spot Monitoring
Rear Cross Path Detection
Best-in-class hip room and shoulder room
The most diverse lineup of gasoline powertrains in the segment – three new engines and three transmissions:
New Tigershark 16-valve 2.0-liter four-cylinder engine that generates an estimated 160 horsepower with the choice of a six-speed manual or six-speed automatic transmission

The technologically advanced Fiat 1.4-liter MultiAir Intercooled Turbo producing an estimated 160 horsepower and an impressive 184 lb.-ft. of torque mated to either a six-speed manual or six-speed DDCT transmission
New powerful 2.4-liter Tigershark MultiAir 2 four-cylinder engine that produces an estimated 184 horsepower with the choice of a six-speed manual or six-speed automatic transmission
Dodge also is giving drivers the opportunity to customize their vehicles, as Mopar will offer more than 150 customization options and themed packages specifically developed for the Dart.
 
2013 Dodge Dart

The all-new 2013 Dodge Dart will compete in the compact sedan segment, one of the largest segments in the automotive industry. The Dart is well-crafted and built with the features, technology and style today’s compact car customers desire, positioning the Dart as a groundbreaking new car.

Dodge expects the Dart to appeal to a wide ranging group of new car buyers, from millenials to empty nesters. The millennial customer is a young professional most likely purchasing their first new car. They desire a car that is truly an expression of themselves, a car they can personalize and call their own. The millennial customer is connected with their friends, enjoys having a great time and is never without their phone. They grew up with technology and they indulge in the latest high-tech features.

The empty-nester customer is in the process of redefining their lifestyle, and they have more time for themselves than in their recent past. This customer typically knows what they like and purchases things and participates in activities that make them happy. The empty-nester appreciates what they have, leads an active lifestyle and is always up for a challenge. This customer knows a little bit about a lot of things and is interested in not only the way things work, but why. The empty-nester appreciates a good value, but doesn’t want to sacrifice the level of quality and amenities they have worked hard to attain.

The all-new Dodge Dart has been engineered with great levels of refinement, craftsmanship and engaging driving dynamics. Consumers can get more information at www.Dodge.com/Dart.

Come Check out the New 2013 Dodge Dart at Cherry Hill Dodge on Rt. 70 1708 W. Marlton Pike, Cherry Hill, NJ or visit us online at cherryhilldodge.com

2013 dodge     2013 dodge dart     cherry hill dodge dealer     detroit auto show     dodge     dodge dart     new jersey dodge dealer     philadelphia dodge dealer