China E-Business Has Obvious Local Characteristics

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(Free-Press-Release.com) February 24, 2012 --

BCG China consumer insight think-tank head again to say) guo,China mobile crusher a set of data that can be through e-commerce market of explosive growth, in 2006, and less than 10% of China's urban population in online shopping, by 2010, this ratio had increased from 23% to, to 2015 forecast that number will increase more than doubled,Spiral classifier price to nearly 44%, this shows that almost half of the consumer begin to choose the network shopping, and the network shopping rising much faster than traditional retail. This for enterprise that, means that it must be in the electronic commerce this field increase investment and penetration to catch the market development. If brand enterprise belong to the fastest growth category, such as tourism, electronic products, leisure clothing and protect skin to taste,Jaw breaker it is especially need to take action.

Guo) and that, in comparison with America, China electronic commerce has obvious local characteristics: first of all, because of China's vast territory, shoppers can search on the Internet at ordinary times the shop to buy less than of local and special goods; Second, the Chinese consumers pay more attention to public effects,Stone production line this depends on greatly the network of Chinese consumers shopping with cautious attitude and the network business shaky; In addition, China's e-commerce market concentration than any other country is low, the top five category accounts for only half of the total market value, and in the U.S.Sand making machine, Japan and Britain, the top five category of goods proportion, close to 70%. At present, China already have three. 0.6 billion fixed telephone users and seven. 9.6 billion mobile phone users, mobile phone network based on sales model early party development and expansionRotary dryer. YeYongHui also think that China's e-commerce maybe in the future will skip the traditional physical retailing development cycle, directly into a mainly depends on electronic commerce different end point.

HoweverClassifier, in the development of e-commerce in China at present with all the mess and various hinder the development of the industry bottleneck. According to the investigation of the Boston, electronic commerce of logistics, express problems become widespread consumer most concerned about a problem that has more than 45% of consumers worry about cargo was appeared in the process of switch with fake goods, in addition is also worried about the time not carrying consumer goods in controlled and delivery problems such as damage. In the network product quality and after-sales service products and network pay link, consumer has different degree of worry. "As China's two three lines of the rise of city, certainly will have a group of wealthy consumers appear in the big cities, this means that the area beyond company must constantly expand their coverage to access to the consumer, and network seems to be the most rapid development of enterprise future, economic and effective means." YeYongHui explains that in his view, because management and transportation restrictions, the traditional retail enterprise might not make it to the full coverage.

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