CHOPSTIX KIDS RESPONDS TO A 300% INCREASE IN SALES BY LAUNCHING AN E-COMMERCE WEBSITE

FOR IMMEDIATE RELEASE
Los Angeles, California, United States of America (Free-Press-Release.com) December 6, 2010 --

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CHOPSTIX KIDS RESPONDS TO A 300% INCREASE IN SALES BY LAUNCHING AN E-COMMERCE WEBSITE

Welcome visit Our WebSite:

http://www.ChopstixKids.com

Los Angeles, CA – Chopstix Kids, a premium line of faux denim jeggings for little girls, unveils a customer focused e-commerce site that includes comprehensive product information, lifestyle images and checkout features that expedite the shopping process. The new website provides customers access to all existing designs and allows them to purchase inventory in a bevy of sizes ranging from 6 months-size 6. The re-designed layout and content at www.ChopstixKids.com also provides a better way for the Chopstix Kids team to interact and inform customers about the latest news via a company blog and fan forum, where customers are encouraged to leave constructive feedback.

In the past six months, orders have more than tripled for the coveted faux denim brand forcing them to find a new manufacturer. Once production increased, they immediately began to focus on the development of an updated website with e-commerce capabilities. While Chopstix Kids has always paid meticulous attention to the design and function of the product, the website had significant limitations and did not adequately showcase the collection. “We needed a better way to present the collection to our customers and an easier way for them to shop securely, regardless of their location,” said Angela Lee, CEO for Chopstix Kids. “The upgraded site is a result of information gathered from our internal marketing and front-line sales team, as well as feedback from Chopstix Kids customers,” she continued.

Chopstix Kids clientele are busy parents who need to be able to quickly make educated buying decisions based on value, style and product function. The new website includes easier navigation with less click through, detailed product shots, a company blog, social networking widgets, and a platform to upload media coverage and press materials for customers’ review.

The following website features are designed to help enhance and expedite the shopping experience:

• Refine Search: Products are categorized by style (Bling, Edgy and Classic) on the online boutique in order to help shoppers find specific products quickly.
• Lightbox Display: When shopping, customers can click to enlarge a style image for better viewing.
• Pocket Swatches: In the “Our Products” section, customers can click on a pocket swatch to view the design details.
• Quick Checkout: The shopping cart feature allows customers to view the product quantity and shopping cart total on the shop page which minimizes the click throughs prior to checkout

Beginning on Monday, December 6, 2010, customers were able to shop for popular Chopstix Kids jeggings at www.ChopstixKids.com.

About Chopstix Kids:

Known for their versatile style and functional fit, Chopstix Kids has converted even the most finicky little fashionistas into faux denim loving darlings. Adored by discerning parents, Chopstix Kids has already developed a celebrity following which includes the daughters of Debi Mazar and David Boreanaz. Chopstix Kids’ jeggings retail from $40.00-$54.00 and are available at specialty boutiques such as Fred Segal, Kitson, Flicka, and Little Bohemian. Online Chopstix Kids can be purchased at www.ChopstixKids.com, www.RonRobinson.com, www.tuttibella.com, and www.iCindy.com.

More information can be found online at http://www.ChopstixKids.com

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