Chrome Director Shares Six Best Bets for Dealer Online Retailing Success

FOR IMMEDIATE RELEASE
Detroit, Michigan, United States of America (Free-Press-Release.com) August 2, 2011 -- NEWS RELEASE
FOR RELEASE: IMMEDIATELY
CONTACT: Maria Burkel
Dealer Communications
248-977-3493
mburkel@dealer-communications.com


DETROIT – August 1, 2011 – Director of Product Management at Chrome Systems, Robin Goodyer, is sharing with automotive dealers his insights on the six best bets for dealer online retailing success.

Goodyet offers an in-depth look at the demand for complete end-to-end online vehicle sales. This area is growing, and companies are beginning to prove that it can be done efficiently and effectively. According to Goodyer, most dealer sites still serve as digital brochures that try to immediately push consumers into contacting the dealership, instead of allowing them to progress at their own pace through a number of self-qualifying stages.

What are the six stages of the vehicle digital retailing process? Goodyer will share his insights with dealers.
What insights will dealers bring back to their dealerships?

Be able to efine and describe the stages of the vehicle digital retailing process.

• Learn to expand digital retailing capabilities to allow consumers to self-qualify themselves and maximize the probability of a dealership visit and sale.

• Be able to implement innovative new tools to develop successful digital retailing applications, including: configuration to inventory, the latest online payment calculator technology, and the most advanced online credit applications.
• Understand how to maintain control of the sales process despite the fact that more of the steps are completed remotely by consumers online.

Robin Goodyer is director of product management, Chrome Systems, and drives product development and enhancement to streamline business processes and promote digital retailing for all facets of the automotive industry. During a 13-year career within sales and marketing with Ford, he held roles in product management and sales analysis, as well as serving as district sales manager and export operations manager. He leveraged this experience in automotive marketing into positions with leading marketing companies including research manager for JATO Dynamics, MD of Polk Marketing Systems (GB), and chief information officer for RoadtoData GmbH.

Robin Goodyer will be speaking to dealers about the six best bets for dealer online retailing success at the 11th Digital Dealer® Conference & Exposition, October 5-7, at The Mirage, Las Vegas, Nevada. For more information about Robin Goodyer and other speakers, visit: www.DigitalDealerConference.com


ABOUT THE DIGITAL DEALER CONFERENCE & EXPOSTION

The 11th Digital Dealer Conference & Exposition is the ideal learning and networking venue for dealer principals, GMs, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. The conference is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer magazine. Online weekly newsletters include: Dealer; Digital Dealer; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit: www.dealer-communications.com.

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