More than 18 million views as of Feb. 14 of two-minute ˜Farmer' video inspired by stirring ˜So God Made a Farmer' tribute delivered decades ago by legendary radio broadcaster Paul Harvey and featuring all original photography
Ram Truck to donate $1 million to National FFA Organization; takes less than one week to surpass viewing goals established to reach desired $1 million donation amount
Funds raised go to FFA programs geared toward fighting hunger in communities across the country
Ram Truck brand planning next phase of year-long ˜The Year of the Farmer' initiative including book of photographs shining spotlight on the contributions of American farm families
The Ram Truck brand pledged to make a donation to the National FFA Organization for every view of its two-minute œFarmer Super Bowl video on the brand's website, with the intent of generating $1 million.
It took less than a week to reach the 10 million view milestone equating to the $1 million donation. As of Feb. 14, the œFarmer video has been viewed more than 18 million times at www.ramtrucks.com/keepplowing and www.youtube.com/ramtrucks and millions of more times on other sites.
œThe compelling images in the video of America's heartland mated with Harvey's 'So God Made a Farmer' words resonated with viewers nationwide, said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. œWe set out to create a call-to-action to support farmers and to recognize their place as the foundation of the American character and are gratified with the dialog the video sparked.
œ'Farmer' is about having America appreciate everything that farmers and farm families do on a daily basis and captures the hard work, determination and character of the farmer in all of us, said Fred Diaz, President and CEO “ Ram Truck Brand and Chrysler de Mexico. œWe are so pleased and excited that this has touched the hearts and souls of so many people in a positive way.
The video also launched the Ram Truck brand's 2013 œThe Year of the Farmer campaign aimed at bringing national attention to the significance of the American farmer. The brand enhances its long-standing partnership with the National FFA Organization (formerly known as Future Farmers of America) with this year-long, multi-tiered initiative. Together with agricultural equipment manufacturer Case IH, Farms.com and other brand partners, Ram set out to raise awareness and generate funds for FFA hunger relief efforts in local communities across America.
œRam scored a major win for American agriculture and our producers and ranchers with its ˜Farmer' Super Bowl commercial and has sharply elevated the image of agriculture in the public's mind, said National FFA Organization CEO Dr. Dwight Armstrong. œThis highly successful partnership with Ram through the National FFA Foundation has generated $1 million of new support for FFA that will be utilized to drive our ˜Feeding the World-Starting at Home' initiative and other programs that will benefit our nearly 560,000 FFA members in the U.S., Puerto Rico and the Virgin Islands.
The œFarmer" video was inspired by the stirring œSo God Made a Farmer tribute delivered by legendary radio broadcaster Paul Harvey and used as a national anthem in grassroots videos created by farm families. To honor American farmers, the Ram Truck brand set out to create even greater awareness, support and appreciation for farming families, communities and providers. The brand commissioned 10 noted photographers to document American farm life, yielding a beautiful and comprehensive catalog of farming images. Many of these artful and compelling still images provide the visual mosaic for the video; Harvey's passionate oration provides the narration.
The photographers shot images throughout the United States over the course of 25 days with 35 still photographs used in the video. Many more of the commissioned images will appear in a book the Ram Truck brand plans to publish later this year, creating a beautiful and comprehensive collection of original agriculture, farming and family farm photography. The book will provide a broad view of the agricultural community and lifestyle. Ram will contribute a portion of book proceeds to agriculture and hunger related efforts across the country. Additional details and timing for the book are still being finalized.
About Chrysler Dodge Jeep Ram of Columbia
Chrysler Dodge Jeep Ram of Columbia has a great selection of New and Pre-owned Vehicles , whether it is a Chrysler, Dodge, Jeep, or Ram we have a great vehicle that is right for you. Come visit our large selection of new and pre-owned cars, trucks, vans or SUV's, or visit our user friendly online inventory for our great deals and offers. We proudly service the surrounding areas around Columbia, Tennessee Spring Hill, Franklin, Lawrenceburg, Lewisburg, Murfreesboro, Dickson, Fairview, Nashville, La Vergne, Hendersonville, Shelbyville, Tullahoma, Smyrna, Mount Juliet and Goodlettsville. Whether you are looking to buy new or pre-owned, we have the right vehicle for you.
Chrysler Dodge Jeep Ram of Columbia has something for everyone. We have the area's largest selection of vehicles including the most technologically advanced in its class luxurious Chrysler 300, or the newly redesigned and more powerful Dodge Charger or Challenger. Enjoy the fun and freedom that come with the new line of Jeeps, or drive the best muscle truck for the money Ram. And don't forget America's favorite minivan, the award winning all new Town and Country with enough room to fit the whole family. At Chrysler Dodge Jeep Ram of Columbia, our goal is to sell the best vehicles at the lowest prices and treat our customers with respect.
Chrysler Dodge Jeep Ram of Columbia enjoys a long history of customer satisfaction. We carry out our commitment to customer satisfaction in every department. Our user-friendly Web site allows customers to browse our selection of cars from the comfort of home. We know that options and selection are important factors in customer satisfaction. At Chrysler of Columbia Collision Center, located at the corner of Highway 31 and S. James Campbell Blvd., Columbia, TN., our technicians are able to work on all makes and models to restore your vehicle to its pre-accident condition using eco-friendly products in an effort to reduce the damage to our environment.
Located at 106 S. James Campbell Blvd., Columbia, TN., Chrysler Dodge Jeep Ram of Columbia is your source for new Chrysler, Dodge, Jeep and Ram vehicles along with a large inventory of pre-owned vehicles. Our goal is to make as many middle Tennessee customers as satisfied as possible when it comes to selection and low prices. We welcome you to stop by, call us at 888-376-5163, or make an appointment to test drive your next vehicle today.
Chrysler Dodge Jeep Ram of Columbia
106 S. James Campbell Blvd.
Columbia, TN 38401
Sales: (888) 902-2142
Monday “ Friday: 9:00am-7:00pm
Service: (888) 902-2142
Parts: (888) 902-8360
Monday “ Friday: 7:00am-5:30pm
Chrysler of Columbia Collision Center: (931) 380-0800
Monday “ Friday: 7:30am to 5:30pm