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CLAROCISION RESEARCH & MARKETING RECEIVES HEALTH CARE RESEARCH MARKETING...
CLAROCISION RESEARCH & MARKETING RECEIVES HEALTH CARE RESEARCH MARKETING CERTIFICATION
NEW YORK AMERICAN MARKETING ASSOCIATION ANNOUNCES 50 MARKET RESEARCH FIRMS ARE CERTIFIED THROUGH THE GREENBOOK HEALTH CERTIFICATION PROGRAM
FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 30, 2010 --
New York American Marketing Association today announced that 50 market research firms including Clarocision Research & Marketing have been certified by GreenBook Health as of April, 2010, in recognition of their highly regarded health care marketing research services.
The GreenBook Health Certification Program helps sophisticated buyers of healthcare marketing
services evaluate and select the most appropriate marketing research supplier for their specific needs.
The certification serves as an objective measure that an organization has successfully completed highly
specialized types of healthcare marketing research projects. Achieving a GreenBook Health certification
requires, among other things, that a supplier’s clients indicate they would rehire the supplier should a
similar project exist in the future.
GreenBook Health (www.GBHealth.org) is used by healthcare market researchers – working for
pharmaceutical companies, hospitals, managed care organizations, physician group practices, etc. ‐ to
source qualified marketing research suppliers. GBHealth.org currently includes information on over 300
specialized suppliers and agencies in over 60 different service categories. Organizations can apply to be
certified in the specific service categories where they have expertise.
GreenBook Health is backed by the expertise of the New York American Marketing Association and is
recommended by the Pharmaceutical Marketing Research Group (PMRG), the industry’s leading
association of healthcare market researchers.
“Healthcare is a huge industry with complex and specialized marketing research requirements, and
buyers want to know that their marketing research supplier has the healthcare expertise to manage
their particular needs” noted Diane Liebenson, Publisher of GreenBook Health.
“GreenBook Health makes a lot of sense,” said Stephanie Reynders, PMRG Executive Director.
“Successful healthcare marketing research depends on tapping the right suppliers with the right
expertise to ensure success. The independent GreenBook Health Certification Program makes it
possible to select marketing suppliers with confidence – and that’s important in an industry where
quality is hard to assess before the project starts.”
Where: Johannesburg,South Africa
Industry: Business Services
Where: Hong Kong,Hong Kong (China)
Industry: Business Services
Where: São Paulo,Brazil
Industry: Business Services
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