Clean View Media Network Announces New Digital Out of Home Advertising Platform

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 15, 2011 --
Clean View Media™ Network announces new coin laundry based DOOH network: www.DryerAds.com

Clean View Media™ Network has announced deployment of the new Clean View Media Dryer from ADC Corporation. This dryer incorporates a full-featured digital display that allows modification and control of digital content. In addition to displaying local and national advertising, the Clean View Media display will be used to entertain and engage coin laundry customers with headline news, weather, trivia and laundry specials. Advertisers can engage their clients through serial advertising, specials or interactive responses. Using the www.DryerAds.com website, advertisers can also upload ads, ad or remove locations, and update specials to keep the advertising fresh and engaging.

The coin laundry is a unique and untapped environment for DOOH advertising. The coin laundries environment is highlighted by long customer dwell times, often more than two hours, which present multiple exposure opportunities. Laundromats serve a wide demographic base consisting of 18-35’s, ethnic minorities, singles, and young families. This is a hard group to reach through traditional advertising channels. CVMN offers a truly captive audience waiting to be entertained and impressed by creative ads or reminded of their favorite brands.

There are over 30,000 operating coin laundries in the U.S. alone. These locations host more than 3,000,000 unique visitors each day. CVMN has an exclusive partnership with the recognized world leader in coin dryer technology, ADC Corp out of Fall River, Mass. ADC has deployed the technology on its new ECOSMART dryer series. Featuring a number of energy saving new technologies, the high profile, ECOSMART dryers provide an excellent platform to advertise both your traditional and ‘Green’ products to our large daily audiences. CVMN and ADC have an aggressive rollout plan for 2011 with more than 1000 locations totaling approximately 7000 screens expected to be in place within the first year. These locations will create more than 3,000,000 unique impressions per month. Each unique impression will have opportunity to be viewed up to 8 times be each unique customer.

“This new medium promises to give advertisers a whole new way to reach their prospective clients. The coin laundry customer is normally the decision maker with regards to the household budget. Their very next stop might be the grocery store or department store and the stay at the coin laundry might be the only time during the whole day where they have an extended stopover. It is an excellent time to influence, educate, and entertain.” states Paul Coty, Vice president of Sales and Marketing for CVMN. “We believe advertisers will see the value in this offering and we are looking forward to rapid expansion of the network nationwide. We are offering excellent incentives for coin laundry owners to add the dryers and so far the response has been fantastic.”
Contact Paul Coty paul.coty@att.net or 831-459-7132 for more information.

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