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Clearlice Makes Breakthrough Advancement in the Treatment of Head Lice

August 9, 2010

Clearlice™ is a division of SmartNutra, Inc. Clearlice™ offers non toxic head lice treatment options with products derived from natural enzymes, oils, and other safe yet highly effective ingredients.




FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 9, 2010 -- According to Clearlice™, A Division Smart Nutra Inc., there were 6-12 million outbreaks of head lice reported in the United States this year. Large outbreaks of louse infestations have also been reported from all over the world including Israel, Denmark, Sweden, U.K., France and Australia. The number of cases of human louse infestations (or pediculosis) worldwide is in the hundreds of millions.

Studies show that girls are up to 4 times more frequently infested than boys. Children between 4 and 13 years of age are the most frequently infested group.

Yahoo! BuzzResearchers have warned for years that head lice in the U.S. and around the world were developing immunity to the strong insecticides used in over-the-counter and prescription shampoos. "It only takes 3-5 years for a head louse to adapt to a new product, despite claims to the contrary by the manufacturers," noted Shirley C. Gordon, an associate professor at Florida Atlantic University who studies persistent head lice.

Due to its stigma, people often hide the fact their family has a lice infestation. Doctors often fail to recognize a louse or its nits, and there are many misconceptions about head lice, nits, and head lice remedies.

The most common misconception is that if you have lice you must be dirty. The U.K.'s National Health Service and many American health agencies report that lice prefer clean hair. This is because it's easier to attach eggs to clean hair strands.

Another common misconception is that outbreaks are rare. In 1997, 80% of American elementary schools reported at least one outbreak of lice. According to wikepedia.com, "head lice infestation during that same period was more prevalent than chicken pox."

http://www.clearlice.com

More information can be found online at http://www.forbes.com/feeds/businesswire/2010/07/28/businesswire143065941.html


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