Click and collect 'popular for ecommerce customers'

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 15, 2011 -- Ecommerce saw a significant increase in the number of customers choosing click and collect options during the third quarter of the year, latest reports have shown.

According to data from IMRG and Capgemini, online stores saw a rise of 7.4 per cent in the number of people opting for the click and collect options.

The results from the third quarter suggested that it was the strongest retail quarter of the year, including orders from smartphones and tablet devices.

David Smith, chief marketing and communications officer at IMRG, said: "Delivery is one of the most important elements that make up the online shopping journey and inconvenience at that stage can turn a positive experience into a bad one."

He added that retailers should make every effort to track and monitor consumer behaviour to understand which postage options are the most popular.

Patricia Davidson, author and founder of thesiteguide.com, recently suggested that online shopping is increasing in popularity each year and that businesses will experience a high level of custom in the run-up to the festive season.

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