Coffee sleeves promote the Dead sea as one of the New7Wonders of Nature

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 6, 2011 -- A coffee sleeve promoting the Dead Sea as one of the New7Wonders of Nature was released this week and can be picked up at participating coffee shops across North America.  
An initiative of the Israel Ministry of Tourism, each coffee sleeve features the slogan, "Anywhere else this would be just a lake, but this is the Dead Sea," and on the back, encourages travelers to vote for the Dead Sea by visiting its designated website,www.votedeadsea.com.  

The New7Wonders of Nature competition is an international online competition ranking the top seven natural wonders of the world. The Dead Sea advanced to the final round by placing among the top 28 tourist sites, as determined by more than one billion votes around the world.  
   
"We are extremely excited about the launch of the new Dead Sea coffee sleeve," says Haim Gutin, Israel Commissioner for Tourism, North and South America, "which will help create awareness for the Dead Sea as one of the world's greatest natural wonders in a unique and creative light."  
   

Also, travelers are encouraged to submit personal photos with the Dead Sea coffee sleeve through the Israel Ministry of Tourism Tumblr page, goisrael.tumblr.com, and can vote for the Dead Sea on the campaign's social media sites, facebook.com/votedeadsea, twitter.com/votedeadsea and www.votedeadsea.com, until November 20, 2011.  
   
For the complete listing of participating coffee shops, visit http://goisrael.tumblr.com/post.
For more information on travel to Israel, visit www.goisrael.com.  

Media contacts:  
Ross Belfer at WEILL
E-mail: rbelfer@geoffreyweill.com   
Tel:      1-866-PR-WEILL       
                              
Gail Barzilay at the Israel Ministry of Tourism                    
E-mail: gailbarzilay@imot.org  
Tel:     212-499-5647        
   

Joe Diaz  
Israel Ministry of Tourism - Southern Region                                                            
E-mail: joediaz@imot.org   
Tel:     404-541-2770        
Julie Cooper  
Israel Ministry of Tourism - Midwest Region  
E-mail:  juliec@imot.org    
Tel:      312-803-7077        
 Dan Manor               
Israel Ministry of Tourism - Western Region
E-mail: danm@imot.org 
Tel:       323-658-7463        
 

ISRAEL GOVERNMENT TOURIST OFFICES ◦ NORTH AMERICA   
New York ◦ Director: Sharon Katzav ◦      212-499-5650      
Atlanta ◦ Director: Joe Diaz ◦              404-541-2770      
Chicago ◦ Director: Omer Eshel ◦             312-803-7080      
Los Angeles ◦ Director: Eliezer Hod ◦        323-658-7463         
Canada ◦ Director: Oded Grofman ◦         416-964-3784        
 
Geoffrey Weill Associates
Informational material is disseminated on behalf of the Israel Ministry of Tourism.  

Additional information available at the Department of Justice 


The Dead Sea is one of the finalists in the Seven Natural Wonders of the World campaign.
Come see the Dead Sea like never before on the Dead Sea Website for the new7wonders campaign.
Join our Facebook group to support the dead sea in the new7wonders campaign.

coffee sleeves     Dead Sea     nature     promotion     Wonder