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Coldwell Banker Residential Real Estate Re-launches the AgentMailings™ Target Farming System to Agents Throughout Florida
Having realized substantial market share gains for over 10 years in areas receiving AgentMailings™ reports, Coldwell Banker Residential Real Estate” re-launches” the AgentMailings Program in Florida.
Coldwell Banker Residential Real Estate Re-launches the AgentMailings™ Target Farming System to Agents Throughout Florida
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FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 7, 2010 --Due to the excellent track record in assisting their agents in acquiring new and repeat business for over 10 years, the Executive Management team at Coldwell Banker Residential Real Estate has begun to reintroduce AgentMailings™ to all of their residential real estate agents throughout Florida through a re-launch of the AgentMailings™ program.
AgentMailings™ is the foremost authority in real estate target farming. They provide each real estate agent with a Personal Marketing Assistant who creates data driven, newsworthy reports containing up-to-date information about each agent’s local real estate market. These specialized reports are uniquely designed to focus on each agent’s three primary marketing targets - Home Sellers , Home Buyers , and an agent’s Sphere of Influence .
For the re-launch, the AgentMailings™ design team has worked with the NRT LLC – Southeast Regional Marketing Director, Amy Crawford, to create new agency branded reports. These reports help enhance the well established and respected Coldwell Banker Residential Real Estate brand while also establishing each mailing agent as the local real estate expert within their target areas. For agents wishing to personally brand their reports, AgentMailings™ has offered a $100 discount. For agents utilizing agency branded reports, they may apply this $100 discount towards the cost of their report mailings.
“We felt we needed to help agents get started,” states AgentMailings™ National Accounts Manager, Gavin Christie, “offering a discount to our already affordable marketing system allows more agents to jump-start their marketing efforts. Once they begin and see additional business and positive feedback from clients, they tend to add additional areas and contacts building upon their success.”
Realizing that an agent’s Sphere of Influence is often neglected by agents, AgentMailings™ is offering all Coldwell Banker Residential Real Estate agents free management of their Sphere of Influence Reports for six months. Considering that these reports may be emailed for free, it represents absolutely no out of pocket expense to agents. “Working with so many agents over the years has helped us to realize that getting started is the toughest challenge. By offering no administrative fee for six months, we feel this will help agents begin to put their lists together. Once enrolled in a consistent, quality contact system with little or no work on their part, most agents will continue long term. This will allow them to foster and maintain relationships with their SOI leading to additional transactions and repeat business.”
Due to the quality and content of the SOI Reports, many recipients are forwarding them on to friends and family members beyond those on the agents contact list. “It’s a double bonus,” says Christie, “not only do the reports reinforce the professional image of the agents sending them, but also grows their Sphere without them doing a thing! The positive response from clients has been remarkable.”
To further assist agents with enrolling in the AgentMailings™ program and to better explain the re-launch, a special website has been created -- CBFL.AgentMailings.com . Once on the site Coldwell Banker Residential Real Estate agents will have access to their agency branded reports, re-launch special offers, and customized mapping enabling them to choose their target farming areas.
“Coldwell Baker is one of our first accounts,” say Steve Snyder, CEO and Developer of AgentMailings™. “Over the years we have built a special relationship with them that continues today. Our commitment to servicing Coldwell Banker agents in Florida is unwavering. We truly appreciate the relationship we have developed with them over the years and wanted to extend that appreciation by offering all agents the free Sphere of Influence Reports along with the $100 discount. Similar re-launches with other agencies we work with have resulted in more than doubling the number of agents participating in a consistent marketing program. We know that by helping agents get started it will have a positive effect on their real estate careers. We have thousands of success stories from agents telling us just that.”
About Coldwell Banker Residential Real Estate
Coldwell Banker Residential Real Estate is the largest residential real estate brokerage company in Florida and serves the communities of Broward, Central Florida, Miami-Dade, Palm Beach, Sarasota Bay, Southwest Florida and Tampa Bay. On a combined basis, Coldwell Banker Residential Real Estate was responsible for $7.95 billion in closed sales volume and 38,075 total units sold in 2009. Coldwell Banker Residential Real Estate, (FloridaMoves.com) is part of NRT LLC, the nation’s largest residential real estate brokerage company. NRT, a subsidiary of Realogy Corporation, operates Realogy’s company-owned real estate brokerage offices.
AgentMailings™, formerly RSP-The Real Estate Specialist Program, established 1997 , provides real estate reports specially designed to target each of an agent’s key contact groups - Home Sellers, Home Buyers, and their Sphere of Influence. Each report contains up-to-date newsworthy information and data about each agent’s local real estate market. This helps to establish each agent as the expert in areas receiving reports. AgentMailings™ provides each agent with their own Personal Marketing Assistant who does all or most of the work freeing up agents to do what they do best…work with clients. By providing both the means for agents to consistently deliver high quality materials prospects actually look forward to receiving, and the way for agents to accomplish this with little or no work on their behalf, AgentMailings™ becomes an agent’s personal marketing department reinforcing their status as the foremost authority in real estate target farming.
To learn more about AgentMailings™ visit the AgentMailings™ website at www.AgentMailings.com or contact:
Gavin Christie / National Accounts Manager – AgentMailings™
Toll Free (800) 298-1918 Ext. #419
GavinChristie(at)AgentMailings(dot)com
More information can be found online at http://www.agentmailings.com
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