Colorado Front Range Top Selling Builders Capturing Double Digit Market Share Numbers

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 24, 2009 -- In the most recent issue of the Colorado Front Range Housing Market Letter , published by David Laffoon, President of Home Builders Research Colorado, some very interesting statistics were analyzed. Laffoon analyzed several aspects of the housing market dynamics affecting demand for new housing. One very interesting phenomenon pointed out in the Colorado Front Range Housing Market letter was the increased new housing market share that some of the top selling builders are capturing even in the face of substantial sale's declines.

Laffoon noted that, based on the firm's comprehensive new home sales analysis, so far this year "Some top selling builders have experienced double digit declines in new home sales compared to the sale's numbers that were being put up on the board last year. But, even through these actual declining sales' numbers, the top selling builders have been able to retain area market share or even increase market share in the face of sagging demand."

In the recently published Colorado Front Range Housing Market Letter Laffoon pointed out that "In Northern Colorado Journey/JJ Homes was the top selling builder through the first 9 months of 2008 and 2009. In each period, Journey/ JJ Homes had about the same number of sales... 211 sales recorded in the first 9 months of 2008 and 202 sales recorded in the same 2009 period." But, Laffoon was quick to point out that "Journey Homes' leading market share of northern Colorado new home sales recorded in the two year-to-date periods increased from 16.6% in the 2008 period up to an astounding 24.7% share of sales recorded in the same 2009 period. This was nearly a 50% increase in Journey Homes' total market share!"

Home Builders Research has shared the builder ranking tables for the Denver metro area, Northern Colorado and for El Paso County. You will be able to see the ranking tables by going to the Home Builders Research Colorado website at www.hbrcolorado.com. Once on the main page you can select the desired market area in the left navigation, which will take you to a printable top builder ranking table with market share.

El Paso County in southern Colorado has one builder that continues to dominate this housing market, with no real challenger in 2009. According to Laffoon, "Classic Homes has a commanding lead in the builder rankings, with a 5.7 percentage point lead over the #2 builder.... a builder who is also in the top tier of the builder rankings in northern Colorado."


David Laffoon also pointed out in the Housing Market Letter analysis that "The real nail biter is in the Denver metro 7-County area, where the top 2 builders in the new home sales rankings are just a scant 0.1 percentage point apart... that's just a difference of 2 new home sales through the first 9 months of 2009!"

Both of these top selling builders in the Denver metro area are "...typically very aggressive, about 'squeezing' as many closings as possible into December and onto the current year's books, some of which may have otherwise closed in January 2010."

Home Builder Research Colorado and David Laffoon wanted to share these builder rankings with us, and noted again that "You can go to the website at www.hbrcolorado.com and select the market area tab of interest in the left navigation of the page, which will take you to the market area and rankings table which can then be printed."

The summary analysis on the housing market along the Colorado Front Range is covered each month in the Colrado Front Range Housing masrket Letter, published by David Laffoon, president of Home Builders Research Colorado.

The full analysis on the Colorado Front Range housing markets, including the Denver metro 7-County area, Northern Colorado, and El Paso County in southern Colorado, can be found in the comprehensive housing market reports updated and published monthly. The primary housing reports include The New Home Sales Absorption and Market Share Report, The Land and Lot Sales Transaction and Absorption Report, and the Planned Subdivision and Permitting Fees Report. These reports are published in each of the housing markets analyzed by David Laffoon and Home Builders Research.

More information can be found online at http://www.hbrcolorado.com

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