Commercial Imaging Services in San Antonio, Texas.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 4, 2010 -- Commercial/industrial photographer that shoots aerial, corporate, industrial, outdoors, and commercial photography. Industrial photographer, John Boykin based in San Antonio, Texas specializes in commercial/industrial photography as well as outdoors and inside events.

Job Story 101
I am a story teller and a marketing man. I use a camera to tell my client's story. I do this story telling through the magazines that go to my client's customers. Everybody wins with "Job Stories".

Job Stories

In my thirty years of marketing and sales I have never seen any method or technique that can match the "job story" for effectiveness or efficiency per dollar invested. Positive pictures and positive information about your product's performance in a real life situation as told by your customer to his peers. That's hard to beat. It is an excellent way to introduce a new product or model.

Win-Win-Win
This is a win for the magazine. How ? Less budget for the publisher and less work for the editor. Your company wins because of the increased sales. There is an additional benefit to your company. The job story included your customer on his job site using your products or services. Your customer is now flattered with a story about "him or her" in a magazine all of their peers will read. Neat huh?

I mean what do you think your customer thinks about you now ? You were instrumental in getting their face and name before everybody who happens to be anybody in their world. You have just become a star in your customer's eyes.

How the Job Story Works
Industry trade magazines can always use a little help. They are always short handed. If a company can provide a well written article about an event...

AND if that event just happens to include the company's new product...
AND if the story is illustrated with professional photography...
AND if the writer understands the situation...
AND if both the photographer and the writer know how to be flattering yet subtle...
Guess what will happen?

You are going to have a story in the magazine. Your story will contain flattering pictures as well as an upbeat account of your product. And if your lucky, you're going to get a magazine cover to frame and hang on you're office wall!

Everybody's Happy

The editor has photography of a high quality. He has a piece, well written by a recognized expert. The advertising people are pleased to see a customer receive editorial space. The editor is delighted to see his pages fill up without having to take the time to schedule, research, travel, interview, shoot and write the article. A front cover plus several pages inside. Wow!!! Shazam!!! Gee, Golly, Whiz !!! Guess what that would have cost if you had paid advertising rates for the same amount of space ????

Caution-How NOT to do a Job Story!
I want to stress the following. There is an art to the writing and shooting of a job story. Editors are kind of funny. They want the story but there is a correct way and a wrong

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