Community Management Crystal Ball

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 13, 2011 -- Wouldn‘t it be nice if you knew what your games users were saying about your game?
Just imagine a future when you can simply type in a game related issue that you are having and you get results telling you exactly who was talking about this issue, what they were saying about it and how that discussion has changed over time.

Think how valuable it would it be to be able to answer the question: "what were the game players that quit my game recently talking about the weeks before quitting the game?”

This is a challenge that Icelandic startup CLARA (www.clarahq.com) accepted and has for the last three years been working on a community analytics software that sees some of the world‘s most community aware video game companies use as a daily tool. Some of the clients include CCP and Playstation Home who use CLARA Insight to better manage their community and get a deeper understanding of their most loyal customers.

With a community often in the hundreds of thousands of users and beyond, video game companies are blessed with customers that use the internet as their main means of communication, both with each other and with the gaming company.

Having been on the market for only a few months CLARA Insight is already tracking the discussions of 30 million video game users every day and providing actionable business intelligence for marketing and community teams alike. Insight is offered as a Software as a Service (SaaS) meaning no licence costs or hefty upfront prices and can be set up in a matter of days without any work from the client’s side.

About CLARA

CLARA is a VC funded three year old startup from Reykjavik Iceland, with offices in San Francisco and London. CLARA offers unique solutions for game publishers to ¬really know and understand their game users – without even asking them. With highly developed and optimized artificial intelligence we can crawl and ¬monitor any online forum or message board of interest to our clients. We analyze attitudes and opinions of these users and present them with unique data presentation methods giving invaluable insight. CLARA Insight tracks the discussions of 30 million video game users every day.

For further details, please contact Kari Thor Runarsson, Head of Marketing at kari@clarahq.com.

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