Consumer Mobile Web Trends in Brazil

FOR IMMEDIATE RELEASE
San Diego, California, United States of America (Free-Press-Release.com) February 8, 2012 -- It is speculated that 2012 will be the year of the mobile web for Brazilian consumers. Smart phones have opened the gates of a mobile revolution with the objective of linking mobile to internet. Although this may seem like old news to US consumers, Brazilians are just starting to experience this kind of growth and it shows. The market is just warming up and if companies are planning to take advantage of it, they need to get in while it’s hot.

Smart phone and tablet sales have fired up, and since plans are getting cheaper every day, growth is inevitable. Over 900 thousand devices are activated on a daily basis in Brazil. Just in the last year, organic searches on mobile devices have seen a growth of 30 times its size. Mobility of the internet is now part of everyday life in Brazil and it brings with it a new trend for online shopping. Brazilians are flooding the net through their mobile devices and for the first time becoming major players in the consumer industry this way. The advertising industry needs to take advantage of this opportunity and companies should be flocking to secure themselves a good copywriter with experience in this market. Brazil’s sleeping giant is no longer slowly awakening, it is up and it is here. This new and gigantic market not only has more access but is in fact diving in straight through mobile devices. These types of consumers have a clear objective in mind—Immediacy, Accuracy, and Access. Companies need to act quickly, be at the right place at the right time, and with the right content.

According to Fabio Coelho, president of Google Brasil, mobility is now more than ever a part of everyday life there and it is where people turn to mostly for entertainment and consumption. The upper class is on top of their game and is perpetually purchasing all of the latest technology. On the other hand, the rapidly emerging “Brazilian middle class” will invest in a tablet and a smart phone, before buying home computers. Companies shouldn’t still be asking themselves whether they should invest in mobile web technology, but instead should be discussing where and how to get started. As surely as history repeats itself, changes in this sector are inevitable and somewhat predictable. It is estimated that starting next year, Brazil will account for more than half of online shopping in all of Latin America.

Daniela Louzada is a Brazilian Commercial Writer with six years of specialized experience. Fluent in both English and Portuguese, helping companies and people fuse the link between Brazil and foreign businesses.

For more information on how to tap this market, please contact Daniela at louzadacopy@gmail.com 760-525-8453 – http://louzadacopy.wordpress.com/

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