CONSUMER TRENDS FOR 2011. Trend "Womanity"

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 28, 2010 -- A woman in the crisis is at first a woman. She loves the attention paid to her person, she likes to take care of herself, have fun ... and dream!
Indulge itself, but under conditions..
After two years of renunciation and gloom, feminine soul gets over it.
Natural expression and spontaneity are back.

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CONSUMER TRENDS FOR 2011. Trend "Womanity"

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They are reflected by the rise in purchases of products such pleasure in food.
This rise is accompanied by the return of certain behaviors before the crisis while it was said that "nothing would be like before."

*** WOMEN RAISE THEIR VOICES.
The attitudes are claimed which had made more discreet.

RECEIVING GIFTS - OR GET THEM – PERSONAL ADVANTAGES, DEMONSTRATIONS OF GRATITUDE OR COMPASSION:
After a sentimental break, Coach Pink kisses sends you chocolates, flowers, texts, e-mails to cheer you up. .

MOCK DIKTATS AND CONVENTIONS
Exonerate the woman "not perfect" or rebellious that does not respect the advice of good healthy habits.
It is SinCare for skins having sinned that talks about serious things with humor and fantasy.
Toothpaste Frescoryl tablets without water or brush.

PRODUCTS THAT STIMULATE A GOOD MOOD
Color, fun, pep, fantasy, fun, surprise ... like "before."

Is it the end of simple, stripped, naked product for the benefit of consistency and the color density?
Pantene, the world leader in shampoos repositions this way the packaging design of all ranges.

A FREEDOM FOUND TO GIVE IN TO ITS ENVY FOR IMPULSE BUYING.
I say yes to this Italian caviar truffle juice: the ritual of the caviar and the taste of the truffle with friendly price.

DREAM, DREAM AGAIN.
Glamour is back with all its lights: Fall in Love with ColorSensational Maybelline.
Explore stories, lead adventures: this Badger balm tells you a nice story.

The evenings events themed as "The Night Chauffeur " in a bar in London to launch a new beer Stella Artois.

AMUSING AND PRACTICAL SOLUTIONS FOR URBAN LIVING.
The "diy" solutions gave a clear conscience, but the "done & ready" ones are so much more convenient!

***A FEMININE GLANCE ON THE WORLD
After each crisis, women bring a little sweetness and humanity to a world of madness. Times when women's social values rise at the expense of male values.

THE SPIRIT OF FAMILY AND COMMUNITY

Choices of products and brands that help strengthen relationships, family solidarity, sharing: games, cooking, beauty, learning, personal attendants...
Anything that allows to enrich and to maintain the remote contact: celebrations, exchange of photos, music, recipes, addresses, experiences relied on the resources of social networks and communication technologies.

At this moment, when mothers want to do more for their child, the advertising surfs gladly on the family link until create new families as Jeep.

Making gifts that someone can’t no longer afford: a facelift, a journey, a premium product. ..

HEALTH, SAFETY AND RESPECT

The Womanity is how to combine feminine desires with new social values and new consumption values.
A feminine, simple, reassuring, ecological and practical way is proposing medicines like the range Help Remedies: pills in an attractive feminine case like a makeup box.

CITIZENSHIP
When fair trade products seem less appealing to buyers is now appearing a new generation of actions working in the pro activity, the nearness and the fast reporting of the results. The formula to catch the visibility that was lacking in equitable sharing, and that changes everything... This new generation, between fair trade and Street marketing is embodied by the Pepsi Refresh Project.

On another way of expression of human feeling is a desire for the discovery of the other cultures and the other human experiences ike Erborian or Gazelli appearing with new eyes in the beauty market.

***TAKING INTO ACCOUNT THE ECONOMIC REALITIES.
Fantasy, fun and difference without spending more than reasonable.
Combining envy and reasonable to cope with the new consumer habits. Even if we return on the behavior as the “do-it-yourself" or what we give up to the product Premium.
The project is not to acquire an additional credit card and to spend beyond its means. Fun rhymes with utility and price

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