Contextmedia Expands Portfolio Of Waiting Room TV Networks With The Rheumatoid Health Network

FOR IMMEDIATE RELEASE
Chicago, Illinois, United States of America (Free-Press-Release.com) December 6, 2010 -- CHICAGO – Chicago-based ContextMedia announced the launch of its third condition-specific waiting room TV network, the Rheumatoid Health Network (RHN), which will feature a focus on rheumatoid conditions.

Following in the footsteps of ContextMedia’s highly successful Diabetes Health Network, the Rheumatoid Health Network will reach and teach rheumatoid patients at precisely the right time, when they are thinking about treatment options, and the right place, in their physician’s office.

The RHN features an engaging 90-minute programming loop containing rheumatoid-specific video content from the most trusted sources of health-related news and information. Part of this programming includes commercial messages for relevant products and services from pharmaceutical and medical device companies.

“Our goal is to keep patients informed about the latest medical developments and relevant healthcare products and services that they can benefit from,” said Rishi Shah, co-founder and CEO fo Context Media. “The Rheumatoid Health Network makes this goal possible through a highly engaged target audience with proximity to point-of-care.”

Results from a recent study of ContextMedia’s networks show that 51% of the patient audience indicated that they have or plan to discuss information seen on the network with their physician during their next visit.

ContextMedia’s networks employ state-of-the-art digital signage technology that enables physicians to customize the system according to their practice and patient demographic.

In its pilot stage, the RHN is supported with a charter sponsorship by a well-known rheumatoid arthritis brand from a leading global healthcare company. The Rheumatoid Health Network currently features 200 screens and is expected to be in 500 specialty physician waiting rooms by the end of 2011.

About ContextMedia

ContextMedia was founded with the mission of aligning the interests of patients, healthcare professionals and healthcare industry partners to help them achieve their common goal of improving patient lives. ContextMedia achieves this goal by creating waiting room TV networks that help healthcare professionals educate and inspire their patients as they make decisions about their lifestyle and clinical treatment.
Each point-of-care network is condition-specific and tailor-built for lifestyle diseases such as diabetes and rheumatoid arthritis, and provides programming on disease management, exercise, and nutrition. ContextMedia’s portfolio of networks will have a presence in 1,750 waiting rooms nationwide by the end of 2011.

For more information on ContextMedia, visit the corporate website at www.contextmediainc.com. For more information on the Rheumatoid Health Network visit www.rheumatoidhealthnetwork.com.

ContextMedia     digital out-of-home media     healthcare     patient education     rheumatist     rheumatoid arthritis     rheumatology